Digital Marketing Specialist

at  Abbott Laboratories

ABOUT ABBOTT

Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans diagnostics, medical devices, nutritionals, and branded generic medicines. With 113,000 colleagues serving people in more than 160 countries, we are committed to making a lasting impact on global health.

ABOUT ABBOTT DIABETES CARE

Abbott Diabetes Care is at the forefront of diabetes management, providing innovative solutions that empower people with diabetes to live healthier lives. Our flagship product, the FreeStyle Libre system, revolutionizes glucose monitoring by offering a continuous, pain-free alternative to traditional fingerstick testing. We are dedicated to advancing technology and improving the quality of life for millions of people living with diabetes worldwide.
We are seeking a dynamic and innovative Digital Marketing Specialist to drive the digital brand plans in the Nordic region.
The Digital Marketing Specialist collaborate with the Nordic Digital Product Manager, Consumer Brand Manager, and Healthcare Professional Brand Manager to implement comprehensive digital marketing strategies. The goal is to achieve market leadership in Glucose Monitoring and maximize commercial returns through effective digital, social media, and CRM marketing plans.

QUALIFICATIONS

• Bachelor’s degree in Digital Marketing or related field.
• 1-3 years of digital marketing experience.
• Strong project management skills.
• Experience in tactical digital roles and CRM marketing.
• Creative and communication skills.
• Fluent in at least one Nordic language and English (oral and written).
• Experience in executing digital campaigns.
  Impact of the position: As a Digital Marketing Specialist, you will play a crucial role in ensuring ADC’s technology is recognized and preferred in the Nordics. Your efforts will help people with diabetes live their lives to the fullest.
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HOW TO APPLY?

If you are appealed by Abbott, looking for a job with meaning and recognize yourself in the outlined profile, please make your interest known

• Implement and manage digital, social media, and CRM marketing plans to acquire and retain customers.
• Drive EMEA/Global projects within the Nordics.
• Manage website updates in AEM or through agencies, ensuring Veeva approvals.
• Collaborate with agencies to create and execute marketing campaigns.
• Ensure all digital materials align with brand guidelines.
• Coordinate and implement digital/social campaigns, loyalty platforms, and digital customer engagement initiatives.
• Assist in the development and implementation of new digital initiatives.
• Manage yearly website approvals and recertifications of Nordic digital assets.
• Develop and manage Facebook content plans and editorial calendars.
• Secure DSRB approval for new digital assets globally.
• Optimize websites for SEO/SEM.
• Ensure compliance with GDPR regulations and company policies.
• Monitor and analyze the effectiveness of digital strategies and report to management.
• Liaise with support functions (Regulatory, Customer Services, GSM, External Agencies, and EMEA Marketing).
• Stay updated on digital/social media trends and report monthly to management