Digital Marketing Specialist

at  ABBYY

Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours.
Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.
As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.
The E-Commerce team is currently seeking a Digital Marketing Manager to strengthen the team. As a Digital Marketing Manager, you will be responsible for optimizing our digital marketing campaigns across all digital channels as well for developing, implementing and executing new campaigns.
If you feel at home in the digital marketing landscape and performance max, affiliate programs, e-mail marketing & lead generation are no foreign words to you, we might be looking for you.
In this position you will be working closely with multiple international teams and contribute to all aspects from brand awareness to the overall growth of the business.

• Planning & execution of all digital marketing, including SEO/SEM, email, affiliate, social, and display advertising campaigns
• Monitoring and optimization of existing marketing campaigns
• Ensuring accurate tracking of conversions, KPIs and overall campaign results
• Identifying trends & insights, to optimize spend and performance based on these insights
• Collaboration with individual international teams to generate and optimize assets used across our campaigns and multiple channels
• Overseeing the digital marketing budget for our campaigns in accordance with the KPIs
• Tracking analyzing and reporting on the performance of all marketing channels
• Maintaining partnerships with agencies and vendorsQualifications:
• Minimum of 3 years of experience in digital marketing, ideally with both B2B & B2C audiences
• Experienced in Google Ads, Analytics and email marketing activities
• Excellent understanding of digital marketing concepts and best practices
• Understanding of lead generation and nurturing campaigns
• Excellent communication and interpersonal skills
• Ability to work well in a team environment
• Strong time management skills and ability to work self-sufficiently
• Business fluent in English
• Proficiency with the Microsoft office suite