Digital Marketing Specialist

at  APN Promise

Warszawa
Promise Group is a leading Microsoft partner in CEE region, offering a wide range of products and services for clients from various economic sectors, including finance, telecommunications, media, energy, manufacturing, trade, services, public administration, education, and healthcare. The company has been operating since 1991 and, since 1996, has been the largest provider of Microsoft solutions in Poland. Promise Group specializes in software licensing optimization, IT systems design, implementation, maintenance, and business application development.
We are currently seeking talented individuals to join our team in the role of a Digital Marketing Specialist.

OUR REQUIREMENTS:

• At least 2-3 years of experience in digital marketing.
• A degree in Marketing, Management, Communication, or a related field (preferred).
• Relevant courses or training in marketing tools like Google Analytics, Google Ads, Meta Ads, WordPress, or LinkedIn Ads.
• Proficiency in English (C1 level).
• Solid understanding of social media management and effectiveness.
• Familiarity with Microsoft products and technologies (preferred).
• Fluency in additional languages, including Russian, Ukrainian, Romanian, Hungarian, and Czech (nice to have)
• Strong analytical and planning abilities.
• Excellent communication skills.
• Independence, decision-making under pressure, and time management.
• Creativity, commitment, and punctuality.
• Strong interpersonal skills and engagement in project execution.

• Planning and Executing Digital Campaigns
• Develop and implement lead generation strategies in digital channels across multiple markets, aligned with business objectives.
• Prepare, execute, and monitor campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimize campaigns based on key performance indicators (KPIs).
• Collaborate with copywriters, graphic designers, and other creative team members.
• Coordinate with international subsidiaries and external agencies.
• Conduct analytics, evaluate results, and prepare detailed reports with recommendations.
• Lead Acquisition Activities
• Moderate and manage the company’s social media channels, responding to comments, messages, and posts.
• Actively engage and build relationships with the community.
• Oversee content schedules and maintain consistency across social media platforms.
• Organize community-engaging activities such as contests, events, webinars, live Q&A sessions.
• Support product launches and Partner implementations.
• Marketing Automation
• Plan and execute email marketing campaigns, including template creation, distribution, and automation.
• Automate other marketing processes to improve efficiency.