Digital Marketing Specialist

at  Aramark

JOB DESCRIPTION

The Digital Specialist is responsible for creating and executing marketing campaigns to promote products and services, build brand awareness, and generate leads. They perform market research, analyze customer data, and collaborate with other departments.
Overall responsibilities include developing content for AramarkRefreshments.com, analyzing data/user metrics, ensuring the consistency of our brand’s digital tone and presence, and owning the digital product lifecycle process. This role is responsible for executing, and measuring the success of the digital programs based on established KPIs.

KNOWLEDGE, SKILLS, AND ABILITIES

Digital User Experience, Data Analytics, Digital Content Development and Activation, PIM experience, and Strong Communication and Problem-solving Skills.

QUALIFICATIONS

• Bachelor?s Degree preferably in marketing, digital comm, or other related field from an accredited university.
• A minimum of 2 years of digital marketing and e-commerce experience plus program development and execution.
• Expertise in digital platforms, including Adobe, Google Analytics, social media management tools, etc.
• Demonstrated success planning, implementing, and optimizing digital marketing campaigns.
• Data Analytics: Ability to interpret digital marketing data a social media trends with an eye to target potential roadblock and formulate innovative marketing strategies.
• Strong storytelling skills, conveying the vision and impact of digital solution through data and visualization.
• Demonstrated ability to communicate thoughtfully, in person and in writing, with business partners while facilitating consultative design discussions with stakeholder in both business and technology functions to translate business needs into solution designs.

OFFICE + TRAVEL REQUIREMENTS

• Based at Aramark HQ Philadelphia with mandatory 3 days/week in office
• Travel: 20+%

• Responsible for driving profitable growth through a comprehensive digital strategy and marketing plan including digital engagement.
• Creates digital images, such as videos, photos, and infographics, for marketing purposes. They may also research and compile information for advertisements, newsletters, and other marketing materials.
• Develops ecommerce standards and provides quality control for digitized material, and tracks statistics.
• Oversees new product upload, categorization and attribution in PIM. Works with vendors to receive copy, image and attribution information.