Digital Marketing Specialist

at  Atlas Copco Romania SRL

DIGITAL MARKETING SPECIALIST

Functional area: Marketing
Country: Romania
City: Bucharest/ Romania
Company name: Atlas Copco Romania S.R.L.
Date of posting: Oct 16, 2024
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

THIS IS WHERE IT BEGINS AND 4 SPECIAL REASONS ARE:

• In Atlas Copco we believe in challenging the status quo, always looking for a better way
• Our leading-edge technology and great ideas enable us to innovate for the future
• We believe that people make it happen and with us you are empowered to act
• Your ideas can make a real difference and contribute to the business

MOST WANTED KNOWLEDGE AND SKILLS YOU SHOULD POSSESS:

• Relevant experience in positions connected with marketing/digital sale or administration roles connected with online platforms
• Familiar with search engine optimization, paid advertising, email marketing, and content marketing techniques and tools
• University degree in Marketing/Economics/Business Administration or similar through experience
• Native in Romania and with good communication in English
• You love to work with people at all levels and build relationships based on trust
• Knowledge of digital marketing tactics, including SEO, email marketing, and social media management
• PC skills: MS Excel, MS PowerPoint, MS Word, Indesign or any graphic program advantage
• Strong customer focus, pro-active and “can do” attitude

• Create and execute the digital communication strategy.
• Drive SEO (search engine optimization) and SEM (search engine marketing) with a strong focus on generating leads for business growth.
• Create and manage digital marketing campaigns across various channels (social media, search engines, email etc.)
• Utilize analytics tools to monitor, adjust and report campaign performance.
• Measure the company’s digital performance and continuously improve the company’s digital presence.
• Responsible for efficient and effective digital interaction with customers and potential customers through e-Commerce, new business website, social media and other digital platforms
• Create engaging content for different platforms to attract and retain customers.
• Active work with marketing leads, proactively seeking for business needs with the BLMs and propose solution based on those needs.
• Work closely with admin division developing Atlas Copco E-commerce platform.
• Closely involved in project of digital sales development in Eastern Europe Customer Center
• Support dealers in developing their e-commerce platforms and care about product appears there.
• Stay up-to date with emerging technologies and digital marketing trends to incorporate them into marketing strategy and tactics.
• Other general marketing activities assigned by the direct manager