Digital Marketing Specialist

at  Calgary French International School

REPORTS TO: Associate Director, Marketing Communications
POSITION GROUP: Support Staff
STATUS: Full Time, Permanent
Calgary French & International School (CFIS) is a full French language immersion co-educational independent school, serving over 800 students from junior preschool through to Grade 12. For over 50 years, families have chosen CFIS because of our immersive French language learning environment that inspires children’s unique curiosity and exploration of the world around them.
Our dedicated faculty, staff and administration team partner with CFIS families to provide an extraordinary learning experience. Our students benefit from innovative teaching and learning approaches to address global challenges, and are empowered to take responsibility as open-minded, curious citizens who are prepared for the ever-changing world around them.

SKILLS, TECHNICAL AND BEHAVIOURAL COMPETENCIES REQUIRED:

• Strong planner and organizer with exemplary communication skills.
• Excellent written and oral skills in English.
• Exemplary professionalism in dealings with all stakeholders and the ability to build rapport quickly with staff and students.
• Editing, grammar and copy writing skills.
• Digital marketing and social media management skills.
• Content creation and storytelling skills.
• Social media campaign management and optimization skills.
• Interpersonal skills that foster collegiality and blend with CFIS’s values.
• Demonstrated commitment to continuous learning and growth.

Qualifications:

• A post-secondary degree or diploma in digital marketing or a related field.
• Experience in social media management and website content creation.
• Collaborative team player able to support multiple priorities and tight deadlines.
• Strong attention to detail, copywriting and grammar are essential.
• Experience with keyword, social media and metrics data analysis for optimization.
• Ability to take direction and execute on strategic goals.
• Experience with Finalsite is an asset.
• Continuing education, skills and/or experience in the areas of digital photography, graphic design, and/or videography are assets

PURPOSE OF THE POSITION

The Digital Marketing Specialist is instrumental in the development and execution of the school’s digital marketing strategy in alignment with annual strategic goals and priorities. They work closely with the Enrollment and Development departments to promote and highlight our school community, culture and value proposition.
This an excellent opportunity for someone interested in building on an already healthy parent engagement plan while creating a new platform for alumni engagement. The role will provide many opportunities for learning in all areas of Development, Community Engagement, Marketing & Communications, and Enrollment Management in a creative, collaborative team atmosphere that equally values relationships and results.

JOB RESPONSIBILITIES:

• Manage social media content creation and engagement.
• Monitor social media channels, track analytics and report on channel KPIs.
• Update website content and page design to reflect CFIS’ unique value proposition and incorporate keywords to optimize SEO.
• Work closely with the SEO partner to ensure SEO optimization.
• Contribute written content for newsletters and site posts.
• Be available for in-school photography for use on social media.
• Produce short promotional and communications videos for the school.
• Lead a team of parent volunteers in the annual production of the CFIS yearbook.

Qualifications:

• A post-secondary degree or diploma in digital marketing or a related field.
• Experience in social media management and website content creation.
• Collaborative team player able to support multiple priorities and tight deadlines.
• Strong attention to detail, copywriting and grammar are essential.
• Experience with keyword, social media and metrics data analysis for optimization.
• Ability to take direction and execute on strategic goals.
• Experience with Finalsite is an asset.
• Continuing education, skills and/or experience in the areas of digital photography, graphic design, and/or videography are assets.

The successful candidate will need to provide, or have on file, an updated Police Information Check with Vulnerable Sector Screening prior to commencing work.