Digital Marketing Specialist

at  CorePlan

WHAT WE’RE LOOKING FOR

At CorePlan, Marketing plays a key role across the lifecycle of our customer from acquisition to activation and retention. Reporting to the Head of Marketing, you will support the operations and delivery of our acquisition marketing. This role involves executing campaigns, assisting in webinars and podcasts, analysing campaign performance, and managing the technical aspects of digital marketing.

QUALIFICATIONS AND FIT

• Must have at least 4 years of experience working in a sales or marketing role.
• Experience in developing and executing integrated campaigns in a team environment.
• Demonstrate proficiency and intimate understanding of social media, organic and paid campaigns.
• Most importantly, you must be obsessed with all things sales and marketing; particularly full funnel customer journey experiences

WHY JOIN COREPLAN?

CorePlan is not just your average mining software company. We are one of perth’s few tech startups and the only one that’s shaking up the mining industry with our cutting edge digital operations platform.
We’ve replaced outdated paper and spreadsheet systems with a seamless, collaborative solution that’s already winning over customers in Australia and around the world. Based in Perth, we’re on a mission to modernize the mining industry, and we’re gaining momentum.
We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of software for mining.
If you’re ready to make your mark in a tech-forward company, apply today and become a part of the CorePlan Crew!

• Work directly with our ABM Lead, Sales and Content teams to bring to life to campaigns.
• Manage the social media calendar and ad campaigns.
• Maintain and manage the CorePlan paid media spend
• Assist in the rollout of webinars, podcasts, and other marketing initiatives.
• Ensure the technical aspects of campaign management are executed flawlessly.
• Work closely with Sales, Content, and Customer Success teams to Monitor and analyse performance metrics related to ad campaigns, landing page performance and content engagement, reach, and ROI, leveraging these insights to continuously refine and enhance our campaign strategies.