Digital Marketing Specialist

at  Duni AB

Are you a digital marketing professional seeking to embark on a digital journey within a global company? Do you have a knack for creativity and a strategic mind? Do you excel in crafting compelling content that drive traffic and generate results? If so, we want you to join our team as a Digital Marketing Specialist!

THE ROLE

As a Digital Marketing Specialist at Duni Group, you will be developing and producing cutting-edge content for digital channels such as paid ads in Social media, paid search on Google as well as website, organic posts and blog/articles. You will be creating content that elevate our brand presence and drive customer engagement in the North East region. Your focus will be to attract visitors to our website and then convert them to leads. You’re at ease in the digital world and grasp its potential, possibilities, and opportunities.
You will work closely with content creators, digital marketing specialists and the marketing team in general. You will need to be able to collaborate with different stakeholders both in Sweden and other countries in the region. This role also requires a creative mind and good skills in web management and graphic production.

MAIN RESPONSIBILITIES

• Managing paid social media campaigns and tools, monitoring performance metrics, and optimizing strategies for maximum impact.
• Utilizing your expertise in paid advertising to explore and optimize campaigns across multiple channels.
• Maintaining and develop digital channels and forums with engaging content.
• Collaborating with cross-functional teams to ensure alignment of marketing efforts and messaging.
• Participate in the planning and execution of campaign activities, customer projects, and sales initiatives outlined in strategic marketing plans.
• Use your creative skills to create visually appealing content (both print and digital) that connects with our target audience.
• Managing website updates and creating landing pages with SEO optimized content.
• Develop, monitor, and experiment with various strategies to enhance our website’s conversion rate.