Digital Marketing Specialist

at  Eclipse Automation

Job Title: Digital Marketing Specialist
Location: Cambridge, ON | On-site
Job Type: Full-time
Benefits: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days

GET TO KNOW US:

Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accenture’s digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.

• Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and conversion
• Lead the development, execution and optimization of all lead generation activity, including inbound and outbound programs
• Set overall marketing goals to attain qualified pipeline aligned with sales goals
• Plan, manage, optimize and execute all digital channels, including SEO/SEM, email marketing database, website, social media and display advertising campaigns
• Collaborate with the Content Marketing Manager to ensure consistent messaging and storytelling across digital platforms
• Monitor key digital marketing metrics and provide regular performance reports and dashboards with actionable insights
• Manage the digital marketing budget, allocating resources effectively across various initiatives
• Oversee A/B testing and conversion rate optimization strategies to improve campaign effectiveness
• Design, build and maintain our social media presence, maintain an editorial calendar to deliver targeted content and deliver insights from reporting/measurement
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to design and create landing pages for different campaign types and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Deep experience with customer journeys, building customer journeys and using i.e. Google or Adobe analytics to drive insight for action
• Establish and execute a digital marketing strategy to distribute content
• Ability to develop ad copy and graphics for PPC campaigns
• Deep experience working with HubSpot, Monday.com, SemRush, Hotjar, Google Ads, LinkedIn Ads, etc.
• Track and measure campaign performance, website analytics and user behavior to inform optimization efforts and identify areas for improvement
• Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth