Digital Marketing Specialist, EMEA

at  Yext

Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!
The Marketing Team at Yext is looking for a Digital Marketing Specialist to drive the strategy and execution of email, landing pages, and other digital assets to support global campaigns. You will play a critical role in ensuring that we provide best-in-class digital experiences for our customers.
The ideal candidate is an expert in email marketing best practices, experienced with marketing automation systems, has attention to detail, loves efficiency, and is motivated to build a career in a high-growth, fast-paced environment. This person should be highly organized, work well within ambiguity, communicate well, and be results-oriented. This role requires the ability to build creative solutions and see around corners to achieve program goals.

• Collaborate with global and regional campaign managers to understand their channel needs, gather campaign and document requirements, and build assets within Marketo.
• Work closely with field marketing and corporate events teams to develop digital assets such as emails and landing pages that amplify event presence, increase registrations, and drive post-event engagement.
• Ensure all email programs incorporate best practices and provide the best experience for the customer while meeting program objectives.
• Partner with collaborators on campaign targeting and audience segmentation requirements
• Generate and communicate weekly and monthly reports to identify trends and drive change to improve the effectiveness and efficiency of our email marketing programs and processes.
• Maintain company brand through email design and content alongside the corporate brand team.
• Upload acquired target lists, including lists from events, content syndication, and data purchases, while maintaining marketing database hygiene.
• Test & QA all campaigns to ensure leads that interact with our marketing campaigns flow through Marketo and Salesforce correctly. Work closely with our Operations team as necessary to ensure leads are appropriately recorded.
• Build Sales email templates as requested.
• Help strategize opportunities to evolve email marketing tactics based on your prior email marketing experience.
• Ensure the highest quality delivery of all assets, including working with editorial to proofread
• Continuously A/B test to improve results on all activities
• Using past email marketing experience to analyze data and improve campaign performance.