Digital Marketing Specialist

at  FORGE TECHNICAL SOLUTIONS

Are you an experienced digital marketer seeking a dynamic and supportive work environment with ample opportunities for growth? FORGE TECHNICAL SOLUTIONS, based in Victoria BC, is hiring a full-time, hybrid Digital Marketing Specialist to create impactful digital experiences in-house and for clients.
FORGE is an agency specializing in holistic and integrated digital and technical solutions for small to mid-sized businesses on Vancouver Island. We’re a highly collaborative team whose values of transparency, honesty, and trust, form the foundation of everything we do. We take ownership of our actions, embrace new ideas, and consistently deliver top-quality work.
We believe in empowering our team to continuously learn and develop, and provide the tools and resources needed to succeed. In addition to a positive and engaging work culture, we offer competitive compensation, a benefits package, and flexible work arrangements to promote your professional and personal well-being.
If our values resonate with you, and you’d like to join a team setting a new standard for success and empowering businesses to thrive in the digital world, we’d love to connect with you

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business administration, or a related field, or a combination of education and work experience.
• A minimum of 2 years of experience in digital marketing, preferably in an agency or multi-client environment.
• Proficiency in social media platforms and ad management tools (i.e. Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Basic graphic design skills using tools like Canva, Adobe Creative Suite, or equivalent
• Experience with CRM platforms (e.g., HighLevel, HubSpot, Salesforce, Zoho) is a strong asset.
• Familiarity with email marketing platforms (e.g., HighLevel, Mailchimp, Marketing Sales Cloud, HubSpot, Klaviyo) and analytics tools (Google Analytics, SEMrush) is a strong asset.
• Understanding of SEO and paid search best practices is an asset.
  Please note that this position is hybrid, with the majority of work being remote. Candidates residing on Vancouver Island may be given preference.

The primary purpose of this position is social media and content creation in-house and for FORGE’S clients.
Key Responsibilities:

Social Media and Content Creation

• Planning, designing, and executing engaging social media campaigns and advertising across platforms (Facebook, Instagram, LinkedIn, etc.).
• Developing and managing a content calendar for consistent and strategic posting.
• Creating and scheduling compelling posts, graphics, videos, and ads.
• Engaging with online communities to foster interaction and brand loyalty as needed.
• Monitoring performance metrics, analyze results, and adjust strategies to optimize engagement and campaign effectiveness.
• Staying updated on social media trends, tools, and best practices to deliver high-quality content.

Digital Marketing and Campaign Support

• Creating and optimizing email marketing campaigns, including crafting compelling copy, graphics, and analyzing performance metrics.
• Conducting keyword research and supporting SEO efforts to improve organic visibility as needed.
• Planning, executing, and optimizing paid media campaigns across various platforms such as search engines, social media, and display networks to drive traffic, engagement, and conversions as needed.
• Analyzing performance data to continuously refine campaigns, achieve business goals, and ROI.

CRM Support

• Acting as a backup for CRM support, assisting with maintenance for client CRM systems.