Digital Marketing Specialist

at  Greybrook

GREYBROOK REALTY PARTNERS

Greybrook Realty Partners is a Toronto-based private equity real estate investment firm that invests and actively manages residential, commercial and mixed-use developments. The firm offers investors the unique opportunity to partner alongside leading North American real estate developers in the development and construction of new real estate assets and value-add projects. Greybrook and its affiliates have invested in over 110 real estate projects in Canada and the United States with an estimated gross development value of CAD $38 billion.

QUALIFICATIONS & EXPERIENCE

• A creative marketing professional with a minimum of 3 years’ experience in a digital and design marketing capacity;
• Experience within a financial/investment-oriented firm or a creative agency working with investment oriented or development clients;
• Post-Secondary education required, preferably with a focus in marketing, communications or advertising;
• A dynamic professional who is looking for an opportunity to be a value creator in a fast-paced and high-performance environment;
• Team player, as well as, independent self-starter who proactively seeks opportunities to improve processes and enhanced capabilities;

• Work closely with the Marketing Team to develop, implement and manage the firm’s end-to-end digital presence and capabilities across various channels;
• Assist with all organic and paid media strategies and initiatives focused on brand awareness, lead generation and engagement of key audiences;
• Execute marketing automation programs for events, webcasts and email campaigns;
• Support website management and SEO strategies to optimize page ranking;
• Manage social media accounts and content calendars;
• Design and develop engaging and visually appealing marketing content across marketing platforms, including social media, digital campaigns and events;
• Create and edit multimedia content, such as graphics, videos and infographics;
• Craft compelling content including project updates, firm news and other content across various platforms;
• Compile regular reporting on digital marketing metrics to drive marketing effectiveness and leverage data-driven insights;
• Collaborate with the marketing team on creative projects and initiatives aligned with key business objectives;
• Conduct ongoing research into digital trends, identifying new marketing tools to drive better outcomes;