HIGH TIDE INC. – DIGITAL MARKETING SPECIALIST (REMOTE)

Join our growing team and play a key role in driving sales through our online stores!
High Tide Inc., a leading cannabis retailer and accessory company, seeks a passionate and detail-oriented Digital Marketing Specialist. You’ll be responsible for managing and optimizing our suite of e-commerce websites, ensuring a smooth customer experience, and supporting significant sales growth. This position will report to the Director of Marketing.

Responsibilities:

• Develop and execute data-driven strategies for customer retention and loyalty programs, including personalized offers and targeted marketing initiatives.
• Conduct regular website audits to identify and address usability issues that impact customer experience across all touchpoints (purchases, sign-ups, checkout, etc.).
• Proactively recommend website improvements, focusing on mobile optimization for a seamless user journey.
• Partner with developers to resolve technical problems and enhance website functionality to improve user experience and conversions.
• Monitor and report on e-commerce metrics, including sales trends, customer acquisition costs, and lifetime value, and provide actionable insights to optimize performance.
• Analyze key performance indicators (KPIs) to understand customer behavior and leverage data insights to optimize website content and marketing efforts (including A/B testing).
• Manage and maintain website promotions, collaborating with marketing and sales teams.
• Utilize data analytics to inform product assortment and merchandising strategies across the e-commerce platform.
• Lead cross-functional projects to improve overall website and marketing effectiveness, ensuring alignment with broader business goals.
• Evaluate and optimize the sales funnel to reduce cart abandonment rates and improve conversion rates through strategic interventions.
• Collaborate with SEO and content marketing teams to translate data insights into strategic website content development and marketing campaigns.
• Coordinate with the product team to align e-commerce strategies with new product launches and seasonal promotions.
• Manage promotional campaigns, including creating coupons and implementing homepage banner updates aligned with campaign efforts.
• Work with the marketing team to manage digital advertising campaigns (including paid search) to drive targeted traffic to the e-commerce websites.
• Oversee customer feedback and reviews to identify areas for improvement and implement solutions to enhance customer satisfaction.
• Stay current on industry trends and best practices in e-commerce marketing and digital advertising.

Qualifications:

• 3+ years of experience in e-commerce, marketing or a related field. (Experience in the cannabis industry a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Relevant certifications in digital marketing (e.g., Google Ads, HubSpot, are a plus and can enhance your application.
• Strong analytical skills with experience using data tools to inform decision-making.
• Experience with customer segmentation and behavioral targeting strategies to enhance marketing effectiveness and drive conversion rates.
• Strong understanding of the digital customer journey and customer funnel KPIs.
• Experience working with digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic ads).
• Excellent project management and organizational skills (experience with creating project workback schedules a plus).
• Effective communication and collaboration skills, with the ability to work seamlessly across departments.
• A keen eye for detail and a commitment to delivering exceptional customer experiences.
• Proficiency in content management systems (CMS) and familiarity with e-commerce platforms. Experience with CRM tools and customer segmentation strategies.
• Understanding of SEO best practices. Knowledge of advanced e-commerce analytics tools and platforms, such as Google Analytics 360 or Adobe Analytics.
• Familiarity with A/B testing tools and methodologies for optimizing user experience and campaign performance.
• Experience with multichannel marketing strategies, including integrating e-commerce efforts with social media, email marketing, and influencer collaborations.
• Familiarity with website compliance and accessibility standards.
• Ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.

What we offer:

• Competitive salary and benefits package
• Opportunity to be part of a growing, fast-paced, and successful company
• Make a significant impact on our e-commerce operations
• Fully remote work

Ready to join our team?
If you’re a motivated and results-oriented individual with a passion for e-commerce, we encourage you to submit your resume and cover letter!

Some of the benefits you can expect at High Tide Inc.

• We are building, growing, and driven to grow.
• We share our knowledge and learn from each other, one team.
• On the job training to set you up for success.
• Mentorship from talented professionals.

The job posting reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job. There may be additional duties, responsibilities, and qualifications for this job.
Please note that candidates applying for openings must be authorized to work in Canada.
We thank all applicants in advance for their interest, however, only those selected for an interview will be contacted.
About us:
High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:
Bricks & Mortar Retail: Canna Cabana™ is the largest non-franchised cannabis retail chain in Canada, with 165 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in Canada.
Retail Innovation: Fastendr™ is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.
E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

We are a team with purpose and passion! Our values are:

• Passion
• Diligence
• Achievement
• Dependability

High Tide has been named one of Canada’s Top Growing Companies in 2021, 2022 and 2023 by the Globe and Mail’s Report on Business Magazine and was ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit www.hightideinc.com.

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Responsibilities:

• Develop and execute data-driven strategies for customer retention and loyalty programs, including personalized offers and targeted marketing initiatives.
• Conduct regular website audits to identify and address usability issues that impact customer experience across all touchpoints (purchases, sign-ups, checkout, etc.).
• Proactively recommend website improvements, focusing on mobile optimization for a seamless user journey.
• Partner with developers to resolve technical problems and enhance website functionality to improve user experience and conversions.
• Monitor and report on e-commerce metrics, including sales trends, customer acquisition costs, and lifetime value, and provide actionable insights to optimize performance.
• Analyze key performance indicators (KPIs) to understand customer behavior and leverage data insights to optimize website content and marketing efforts (including A/B testing).
• Manage and maintain website promotions, collaborating with marketing and sales teams.
• Utilize data analytics to inform product assortment and merchandising strategies across the e-commerce platform.
• Lead cross-functional projects to improve overall website and marketing effectiveness, ensuring alignment with broader business goals.
• Evaluate and optimize the sales funnel to reduce cart abandonment rates and improve conversion rates through strategic interventions.
• Collaborate with SEO and content marketing teams to translate data insights into strategic website content development and marketing campaigns.
• Coordinate with the product team to align e-commerce strategies with new product launches and seasonal promotions.
• Manage promotional campaigns, including creating coupons and implementing homepage banner updates aligned with campaign efforts.
• Work with the marketing team to manage digital advertising campaigns (including paid search) to drive targeted traffic to the e-commerce websites.
• Oversee customer feedback and reviews to identify areas for improvement and implement solutions to enhance customer satisfaction.
• Stay current on industry trends and best practices in e-commerce marketing and digital advertising