Digital Marketing Specialist

at  HYGIENA LLC

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!

At Hygiena we believe:

• In providing the highest quality products & service
• Being a leader in innovation
• Having a compelling desire to improve and win in the marketplace
• In contributing positively not only in the workplace, but in our community and environment!

With rapid growth comes opportunity. We are looking for a Digital Marketing Specialist to join our team! Ideally looking for someone near our New Castle, DE or Mexico City, MX office! This is a full-time, hybrid position.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required
• Minimum of 5 years of experience of B2B marketing
• Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML
• Intermediate knowledge of display networks
• Intermediate knowledge of CRM system (Microsoft Dynamics, Salesforce, etc.)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off page, link building)
• Intermediate knowledge of buyer journey, personas and overall lead nurture process
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Intermediate knowledge of Google Analytics and UTM codes
• Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.)
• Prior work experience in related microbiology and/or life science industry a plus

SKILLS/ABILITIES:

• Excellent verbal and written communication
• Strong analytical skills and data-driven thinking
• Must be able to use discretion and independent judgement
• Must be able to work in a team environment
• Must be able to pay close attention to details
• Must be able to adapt and flex to a changing environment
• Must be able to lift/carry 20 pounds
• Bilingual (one or more: Italian, French, Spanish, Portuguese) also a bonus

RESPONSIBILITIES:

• Plan > Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to delivery right message/content throughout the buyer journey, from awareness to customer loyalty.
• Plan > Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
• Execute > Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
• Execute > Write copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
• Measure > Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management.
• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seek guidance as necessary.
• Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carry out all responsibilities in an honest, ethical and professional manner.
• Must be able to fulfill essential job function in a consistent state of alertness and safe manner.
• Handle various other duties as delegated by the Sr. Manager, Digital Marketing (Global).