Digital Marketing Specialist

at  MustardSeed PMO

ABOUT THE COMPANY:

MustardSeed PMO is dedicated to providing top-notch project management services to life sciences organizations. We design and deliver tailored solutions for clients across various sectors, including Biotech, Pharma, Med-Device, Ag Tech, and Food Tech. We’re a small but mighty team passionate about innovation, impact, and supporting our clients through every stage of their project journey.
We are seeking a Digital Marketing Specialist to establish a powerful online presence, drive marketing-qualified leads, and generate meaningful sales opportunities.

PREFERRED QUALIFICATIONS:

• Proven success in B2B marketing and/or experience with account-based marketing strategies.
• Experience with social media platforms and HubSpot or similar CRM tools.
• Marketing experience in life sciences or related industries.
• Basic graphic design skills for content creation.

Marketing-Qualified Lead Generation: Design and execute strategies to generate MQLs by executing sub-strategies below:

• Account-Based Marketing: Partner with the sales team to develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot to establish key principles.
• Email Marketing: Create and manage email marketing campaigns, including automated workflows, lead nurturing sequences, and newsletters to engage prospects and move them through the funnel.
• Social Media Management: Develop and implement a comprehensive social media strategy to align with MustardSeed’s business goals. Create, curate, and manage content for all relevant social media platforms (LinkedIn, X, Facebook, YouTube, Instagram, etc.).
• Digital Marketing Campaigns: Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance.
• Audience Segmentation: Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication.
• Newsletter Management: Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights.
• Website & SEO: Work closely with our website developers, eventually taking over the management of SEO and website updates to optimize our online presence.
• HubSpot Management: Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools to effectively target and convert key prospects.
• Content Creation & Alignment: Create compelling marketing content (social media posts, emails, newsletters, etc.) that aligns with MustardSeed’s objectives and brand voice.
• Performance Analysis: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices

ABOUT THE ROLE:

The Digital Marketing Specialist will lead and execute MustardSeed’s social media and marketing initiatives. As our first marketing hire, you will play a pivotal role in building our marketing engine, driving marketing qualified leads through social-media, paid media, email marketing campaigns, etc.
You will have the unique opportunity to build our marketing strategy from scratch, with significant opportunities for growing with the company and building a marketing department.
This is a part or full-time position with flexible hours, offering the ideal candidate the opportunity to thrive in a dynamic and evolving environment.

KEY RESPONSIBILITIES:

Marketing-Qualified Lead Generation: Design and execute strategies to generate MQLs by executing sub-strategies below:

• Account-Based Marketing: Partner with the sales team to develop and implement an effective account-based marketing strategy, including lead sequencing and the use of HubSpot to establish key principles.
• Email Marketing: Create and manage email marketing campaigns, including automated workflows, lead nurturing sequences, and newsletters to engage prospects and move them through the funnel.
• Social Media Management: Develop and implement a comprehensive social media strategy to align with MustardSeed’s business goals. Create, curate, and manage content for all relevant social media platforms (LinkedIn, X, Facebook, YouTube, Instagram, etc.).
• Digital Marketing Campaigns: Execute targeted paid ad campaigns on Facebook, LinkedIn, and Google, while monitoring and optimizing for best performance.
• Audience Segmentation: Develop segmented marketing campaigns for different Ideal Customer Profiles (ICPs) to enhance targeted communication.
• Newsletter Management: Draft and distribute monthly newsletters to keep clients and prospects informed about company updates, trends, and project management insights.
• Website & SEO: Work closely with our website developers, eventually taking over the management of SEO and website updates to optimize our online presence.
• HubSpot Management: Oversee marketing efforts within HubSpot, including workflows, email marketing, lead nurturing, and leveraging ABM tools to effectively target and convert key prospects.
• Content Creation & Alignment: Create compelling marketing content (social media posts, emails, newsletters, etc.) that aligns with MustardSeed’s objectives and brand voice.
• Performance Analysis: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices.