Digital Marketing Specialist Oncology

at  Johnson Johnson

About the Johnson & Johnson
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Digital Marketing Specialist Oncology / 100%
Job purpose
The Digital Marketing Specialist Oncology is a vital role in supporting the Product Manager in creating content for various channels and managing campaigns. This position is focused on driving growth for the assigned product(s) within the Oncology Business Unit by collaboratively developing the brand’s omnichannel and communication plan. The selected candidate will be responsible for implementing projects, digital initiatives, and services aligned with the brand strategy and plans, in close collaboration with the product managers. Additionally, the Digital Marketing Specialist Oncology will lead the cross-functional development and implementation of digital activities, materials, and services, including websites for healthcare professionals and patients, as well as educational content for the Swiss market. Analyzing the impact of digital activities and tailoring content to meet the needs of customers will be a key aspect of this role. The ideal candidate will ensure adherence to J&J Credo and HCBI principles to uphold trust and reputation among healthcare professionals and patients.

Job responsibilities

• Accountable for leading the development and execution of local projects, digital projects, and services based on the omnichannel brand plan to position the product in line with the CVT’s strategy and achieve the committed business objectives (e.g., NTS, MAC, NPS, CJE) with the agreed resources (OOP budget).
• Collaborates with various teams, including the multichannel marketing team, to develop an omnichannel plan. Works closely on the creation of strategies and the integration of digital solutions to effectively meet customer needs and other important parties.
• Collaborate closely with other teams, divisions, and regions to develop innovative commercialization strategies and exchange valuable insights, specifically for the EMEA Strategy Organization.
• Responsible for local (digital) commercial projects and activities, such as the development and execution of digital campaigns, newsletters, websites, on-demand materials and services, and materials to optimize congress presences. Support specific business initiatives as appropriate.
• Responsible for achieving set local digital project and service targets as agreed with the line manager.
• Assess and analyze the outcomes of digital activities using defined metrics and analytic tools. Apply these insights to continuously improve and customize customer materials/content.
• Contribute to the CVT (Country Value Team) by offering valuable insights into the statistics of omnichannel activities and content implementation (not a current CVT member).
• Supply to the LAT (Local Action Team) as a member by sharing valuable insights on the success of various omnichannel activities and content. Additionally, help drive the team’s external focus by implementing effective digital pull and push strategies.
• Facilitate the implementation of a comprehensive digital engagement strategy to improve competitiveness in Switzerland, involving various departments and teams.
• Collaborate with complementary teams to develop and maintain partnerships with external individuals and organizations, strengthening the BUs competitive advantage and improving Johnson & Johnson’s reputation.
• Accountable for full compliance of all projects and activities with laws and J&J regulations. Role models the Credo. Ensure continuity of supply.

QUALIFICATIONS

Professional proficiencies:

• Bachelor’s degree in business administration or Life Sciences (BA/BSc or equivalent)
• Minimum 2 years of relevant professional experience
• Strong Project Management Skills and Organizational Skills, flare for content creation
• Proven digital accomplishments in marketing or digital functions
• Understanding of the Healthcare environment and pharmaceutical industry
• Digital, Omnichannel experience seen as advantage
• Fluency in German & English, French considered an advantage

Personal competencies:

• Strong eye for business with sense of urgency
• Positive dissatisfaction and aspiration to beat the odds
• New and innovative thinking; high digital affinity
• Customer centricity and strong external focus
• Effective teamwork and strong networking skills
• Effective communicator with strong influencing skills
• High learning agility and open attitude for change
• Winning mentality and fun to work in a hard-working team

• Accountable for leading the development and execution of local projects, digital projects, and services based on the omnichannel brand plan to position the product in line with the CVT’s strategy and achieve the committed business objectives (e.g., NTS, MAC, NPS, CJE) with the agreed resources (OOP budget).
• Collaborates with various teams, including the multichannel marketing team, to develop an omnichannel plan. Works closely on the creation of strategies and the integration of digital solutions to effectively meet customer needs and other important parties.
• Collaborate closely with other teams, divisions, and regions to develop innovative commercialization strategies and exchange valuable insights, specifically for the EMEA Strategy Organization.
• Responsible for local (digital) commercial projects and activities, such as the development and execution of digital campaigns, newsletters, websites, on-demand materials and services, and materials to optimize congress presences. Support specific business initiatives as appropriate.
• Responsible for achieving set local digital project and service targets as agreed with the line manager.
• Assess and analyze the outcomes of digital activities using defined metrics and analytic tools. Apply these insights to continuously improve and customize customer materials/content.
• Contribute to the CVT (Country Value Team) by offering valuable insights into the statistics of omnichannel activities and content implementation (not a current CVT member).
• Supply to the LAT (Local Action Team) as a member by sharing valuable insights on the success of various omnichannel activities and content. Additionally, help drive the team’s external focus by implementing effective digital pull and push strategies.
• Facilitate the implementation of a comprehensive digital engagement strategy to improve competitiveness in Switzerland, involving various departments and teams.
• Collaborate with complementary teams to develop and maintain partnerships with external individuals and organizations, strengthening the BUs competitive advantage and improving Johnson & Johnson’s reputation.
• Accountable for full compliance of all projects and activities with laws and J&J regulations. Role models the Credo. Ensure continuity of supply