Digital Marketing Specialist

at  Phoenix Software

WHAT ARE WE LOOKING FOR?

The right person for this role will have experience in a digital marketing position, this is not suitable for those seeking their first marketing role.
We are particularly looking for people who have been working in a similar B2B setting, developing campaigns for this purpose rather than B2C focused.

KEY SKILLS:

• Strong marketing, design, and communication skills.
• Confident time management and the ability to prioritise workloads consistently.
• Excellent knowledge of Adobe Creative Cloud – specifically Photoshop, Illustrator and InDesign.
• Excellent knowledge of audio and video editing using Adobe Premier Pro, Audition and After Effects.
• Strong knowledge of PPC and social Ad campaigns.
• Strong knowledge of SEO.
• Excellent Microsoft 365 skills – particularly Word, Excel and PowerPoint.
• Experience of using HubSpot ideal, but not compulsory.
• Strong knowledge of WordPress

WHAT WILL YOU BE DOING?

Content creation – you will be responsible for creating a diverse range of content for use in digital marketing campaigns, this includes writing (long and short form), graphic design and video editing. You will create and manage organic social posts as well as ads across our social accounts and Google, leveraging targeting and optimisation strategies.
Digital marketing – your expertise in social ad creation, coupled with a strong understanding of SEO best practices and keyword analysis, will be instrumental in optimising our digital presence. You will contribute campaign suggestions, provide valuable insights on marketing plans, and actively participate in calls with vendors and internal stakeholders.