Digital Marketing Specialist

at  Pomerleau

READY TO BUILD YOUR CAREER? WE WANT TO HEAR FROM YOU.

As a Digital Marketing Specialist working in our Communications team at Pomerleau Construction, you will have the opportunity to shape our online presence, attract top talent, and drive business growth across Canada. Supporting our work in building large-scale building and infrastructure projects – ranging from $1.5 million to upwards of $1 billion – you will collaborate with cross-functional teams, you’ll optimize user experiences, analyze web traffic, create compelling content and elevate our online campaigns.

WHO WE ARE

We are Pomerleau, a national leader in the construction industry, specializing in building, civil and infrastructure, and major projects throughout Canada. For over 60 years, our team has worked hard to not only build amazing communities but also an environment where our employees can learn, develop and most importantly, THRIVE!
Our foundation is built upon our 5 core values that champion innovation, love, authenticity, excellence, and adaptability. We believe that our success hinges on cultivating and fostering a dynamic company culture. At Pomerleau, we are more than just a workplace; we are an energetic organization that thrives on collaboration, professional development, and most importantly, having fun!
Join us on a journey where your ambitions are nurtured, your ideas are valued and your colleagues are genuine friends. Together, we will create an environment that inspires greatness and transforms ordinary days into extraordinary experiences.
At Pomerleau, we are dedicated to developing a respectful and inclusive workplace. We believe that everyone deserves an equal opportunity to achieve, succeed, and be their authentic selves. We celebrate our differences as strengths, welcoming and encouraging all applicants.
We are committed to adapting and providing special accommodations to anyone with disabilities throughout any stage of the recruitment process. Please contact one of our recruiters directly to discuss how we ensure you are supported throughout the recruitment process

WHAT YOU WILL DO

• Collaborate with the Communications team to elaborate digital marketing strategy based on the organization’s strategic objectives.
• Maintain and digitally optimize the company website ensuring the content is performing, accurate and engaging.
• Create and continuously optimize website and digital marketing tools (ex. website, recruitment microsite, Glassdoor and Indeed) to attract candidates and new clients.
• Improve user experience and search engine performance.
• Craft compelling and engaging content that resonates with our brand tone and reflects Pomerleau’s positioning in the industry.
• Track, analyze, and report on website and digital marketing campaign performance, using data-driven insights to guide improvements.
• Plan, execute and monitor digital ad campaigns on Google Ads and digital publications.
• Monitor campaign effectiveness and adjust strategies as needed.

THIS ROLE COULD BE FOR YOU IF YOU HAVE

• University degree in Marketing, Communications, or related fields.
• Minimum 5 years of relevant experience in a similar role.
• Fluency in both official languages written and oral (English and French).
• Proficiency in analytics tools (e.g., Google Analytics).
• Keen interest for digital trends.
• Ability to manage campaigns and coordinate with multiple stakeholders.

Additional Assets Include:

• Knowledge of SEO best practices.
• Experience with web ad platforms (Google Ads, Indeed Ads).