Digital Marketing Specialist

at  Propel

REQUIREMENTS

• 2+ years of experience in digital marketing, preferably in a performance-driven environment.
• Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads with successful results.
• Strong understanding of SEO, PPC, email marketing, and social media marketing.
• Proficiency in Google Analytics, Google Tag Manager, and other digital analytics tools.
• Experience with marketing automation platforms and CRM tools is a plus.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills and ability to work independently in a remote setting.
• Creative mindset with attention to detail.

PREFERRED QUALIFICATIONS

• Experience in content marketing and writing optimized copy for ads, blogs, and landing pages.
• Knowledge of graphic design tools like Canva, Figma, or Adobe Creative Suite is a plus.
• Familiarity with A/B testing and conversion rate optimization strategies.
  Tipo de puesto: Tiempo complet

ABOUT THE ROLE

We are looking for a Digital Marketing Specialist to develop and execute online marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate is creative, data-driven, and experienced in managing digital advertising campaigns across multiple platforms.

RESPONSIBILITIES

• Develop and implement digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Optimize paid advertising campaigns to maximize ROI through A/B testing, audience segmentation, and performance analysis.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage social media channels, creating and scheduling content that aligns with the brand’s voice and goals.
• Analyze data from Google Analytics, Meta Business Suite, and other analytics tools to track campaign performance and provide actionable insights.
• Collaborate with designers, copywriters, and other team members to create compelling ad creatives, landing pages, and marketing materials.
• Stay up-to-date with industry trends, platform updates, and best practices in digital marketing.
• Report on campaign performance and make recommendations for optimization.