Digital Marketing Specialist

at  SPUD

The Digital Marketing Specialist plays a key role in our customer acquisition and retention efforts. The role combines a primary focus on digital advertising with some support on email, and tools to improve on-site metrics. A successful candidate understands digital advertising strategy and tactics, knows how to evaluate advertising performance, and is an excellent communicator, internally and externally with our agencies.
This is a hybrid role with a preference for the successful candidate to be based in Calgary, AB.
Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. We also operate our retail markets Be Fresh, Organic Acres, and Blush Lane.

• With direction from procurement and management, support digital ad campaigns and ads.
• Improve performance of key marketing channels including Paid Social, SEM, and Display.
• Analyze digital advertising platforms and website performance, create reports for senior management, and use insights to drive the brand and business.
• Formulate digital advertising strategies and tactics to direct and reach targets.
• Keep up with industry trends, explore new platforms, tactics, and strategies.
• Track ad spend and ensure correct utilization of budgets.
• Work closely with internal teams on creative, social, and procurement.
• Create design requests for ads or marketing campaigns.
• Work with on-site and off-site media and tools to improve metrics related to our customer acquisition and retention efforts.
• Monitor the latest trends with the goal of improving campaign performance and provide recommendations on technologies to test.
• Develop enhanced reporting, analyze results, and create action plans.
• Manage promotion code creation, tracking, and troubleshooting.
• Create landing pages and support in updating website banners.
• Additional duties as required.
• Minimum 2 years of direct experience with Google Ads and Facebook Ads.
• Must be an excellent communicator.
• Strong understanding of performance marketing metrics (CPC, CPM, CPA/CAC, ROAS, CTR, LTV) and how they impact the business and each marketing channel.
• Strong experience with Excel, including formulas for data analysis and ad management.
• Strong experience with Google Analytics.
• Experience with Meta Ads Manager, TikTok Ads, Pinterest Ads, and other social media ads Ecommerce experience preferred.