Digital Marketing Specialist

at  Talent Sam

The Digital Marketing Specialist will play a crucial role in developing and executing marketing
strategies to drive brand awareness and lead generation. The ideal candidate will have
extensive experience in B2B SaaS marketing, be proficient in HubSpot, and excel in content
creation and distribution.

KEY ATTRIBUTES AND QUALIFICATIONS:

• Experience: Minimum of 5 years of B2B SaaS marketing experience.
• HubSpot Expertise: Proven experience in using HubSpot for marketing automation and

• Develop and Execute Marketing Strategies: Plan and implement comprehensive

marketing campaigns to promote products and services.

• HubSpot Management: Utilize HubSpot for marketing automation, email marketing,

lead nurturing, and CRM management. Optimize and manage HubSpot workflows,

templates, and reports.

• Content Creation: Create compelling and high-quality content, including blog posts,

whitepapers, case studies, infographics, videos, and social media posts.

• Content Distribution: Strategize and execute content distribution across various

channels to maximize reach and engagement. Ensure content is SEO optimized and

aligned with brand messaging.

• Lead Generation: Develop and implement strategies to generate and nurture leads

through various marketing channels. Monitor and report on the effectiveness of lead

generation campaigns.

• Analytics and Reporting: Analyze marketing data to measure the success of

campaigns and provide insights for continuous improvement. Prepare regular reports on

marketing performance.

• Collaboration: Work closely with the sales, product, and customer success teams to

ensure marketing efforts align with business goals and customer needs.