Digital Marketing Specialist

at  The Vancouver Club

We are looking for a Digital Marketing Specialist to join our Marketing team here at The Vancouver Club. As the Digital Marketing Specialist, you will use your creative and analytical skills plus a passion for storytelling to communicate the Club experience to existing members, potential members and private clients. You will collaborate with the award-winning Vancouver Club team to grow the Club’s brand and expand its messaging to our digital audiences while ensuring a consistent look and feel of The Vancouver Club brand across all digital channels. This role requires a flexible work schedule to be maintained, which includes evenings, weekends and holidays.
If you you’re looking for challenging and rewarding career with a professional, talented, and passionate team, please apply! We look for candidates that have a positive attitude, who are reliable, trustworthy, goal-oriented, open communicators, and are authentic with who they are.

QUALIFICATIONS & SKILL REQUIREMENTS:

• Formal education in digital marketing preferred
• Previous marketing and social media experience, preferably with private clubs, hospitality

or luxury brands

• Strong graphic design skills
• Strong copywriting skills
• Experience with Adobe Creative Suite or similar software
• Experience with WordPress or similar software
• Experience with email marketing software
• Photography skills are a plus
• Ability to interact and build strong relationships with diverse groups
• Must have a professional appearance and manner, a gracious attitude and the ability to interact with diverse groups as well as the ability to build strong relationships within the Club and community
• Will be required to maintain a flexible work schedule including evenings, weekends and holidays.

• Alongside the Manager, analyze and understand the customer’s journey and digital touchpoints to optimize new membership leads.
• In conjunction with the Manager, develop and execute creative strategies to deliver the Vancouver Club brand message.
• Develop and execute effective digital marketing strategies that meet predetermined KPIs.
• Monthly reporting on KPIs.
• Create and manage a monthly content calendar.
• Content creation, including content for website, social media, email, and print.
• Work with creative teams for the development of content including photography, graphic design, and videography.
• Stay on top of digital marketing trends to introduce new and cutting-edge strategies.
• Work with the Member Events team to advertise on-property events to members.
• Work closely with other departments to share the USP of the Vancouver Club with the general public.
• Design a wide variety of print and digital collateral in support of department projects and events.
• Perform all other duties as required