Digital Marketing Specialist – Travel & Tourism

at  UNIQ DUBAI

We are looking for a talented Digital Marketing Specialist to join our vibrant team. As part of a dynamic marketing department, you’ll play a key role in creating and executing cutting-edge digital marketing strategies that connect our brand with a global audience of travelers.

Responsibilities:

• Campaign Management: Develop, implement, and monitor multi-channel digital marketing campaigns (including paid search, display, social media, email marketing, and SEO) to drive brand awareness, engagement, and sales.
• Content Creation: Design and execute content strategies that resonate with target audiences, from blogs to social media posts, email newsletters, and landing pages.
• SEO & SEM: Optimize website and content for search engines to improve visibility and rankings. Manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
• Social Media: Manage social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.) and create compelling content to engage with current and prospective travelers.
• Performance Analysis: Use analytics tools (Google Analytics, social media insights, etc.) to track performance, derive actionable insights, and optimize campaigns.
• Customer Engagement: Create personalized email marketing strategies to nurture leads and convert prospects into loyal customers.
• Partnerships & Collaborations: Work with influencers, travel bloggers, and brand ambassadors to expand reach and grow online communities.
• A/B Testing: Implement A/B testing strategies across digital channels to continually improve ad performance, email open rates, and customer engagement.
• Market Research: Stay updated with the latest digital trends, tools, and best practices in the travel and tourism sector. Use insights to refine marketing strategies and stay competitive in the industry.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in the travel and tourism industry.
• Proven track record in managing paid digital campaigns, including Google Ads, Facebook Ads, and email marketing.
• Strong knowledge of SEO, SEM, and Google Analytics, as well as familiarity with social media marketing tools (Hootsuite, Buffer, etc.).
• Creative thinker with excellent content writing, editing, and storytelling skills.
• Strong attention to detail, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Experience with marketing automation tools and CRM systems (HubSpot, Mailchimp, etc.).
• Familiarity with web design and basic HTML/CSS is a plus.
• Passion for travel, with a keen understanding of traveler behavior and digital consumption trends.

If you’re ready to embark on this exciting journey with us, please submit your resume and portfolio (if applicable). Thank you
Job Types: Full-time, Permanent
Pay: AED4,000.00 - AED5,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• Digital Marketing Specialist: 3 years (Required)

• Campaign Management: Develop, implement, and monitor multi-channel digital marketing campaigns (including paid search, display, social media, email marketing, and SEO) to drive brand awareness, engagement, and sales.
• Content Creation: Design and execute content strategies that resonate with target audiences, from blogs to social media posts, email newsletters, and landing pages.
• SEO & SEM: Optimize website and content for search engines to improve visibility and rankings. Manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
• Social Media: Manage social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.) and create compelling content to engage with current and prospective travelers.
• Performance Analysis: Use analytics tools (Google Analytics, social media insights, etc.) to track performance, derive actionable insights, and optimize campaigns.
• Customer Engagement: Create personalized email marketing strategies to nurture leads and convert prospects into loyal customers.
• Partnerships & Collaborations: Work with influencers, travel bloggers, and brand ambassadors to expand reach and grow online communities.
• A/B Testing: Implement A/B testing strategies across digital channels to continually improve ad performance, email open rates, and customer engagement.
• Market Research: Stay updated with the latest digital trends, tools, and best practices in the travel and tourism sector. Use insights to refine marketing strategies and stay competitive in the industry