Digital Marketing Specialist

at  TWG Tea Company Pte Ltd

JOB DESCRIPTION:

Are you a dynamic and multilingual professional with a passion for digital marketing? We are looking for a Digital Marketing Specialist to join our team and help us expand our presence in the European market. As a key member of our marketing department, you will be responsible for:

• Ensuring the accuracy and quality of our content by proofreading and translating language-related needs.
• Leading the revamp of our European market website to enhance user experience and engagement.
• Reaching out to Key Opinion Leaders (KOLs) to build partnerships and promote our brand.
• Answering customer service questions and processing digital orders to ensure a seamless customer experience.
• Developing and managing engaging content for our social media channels, blog, and email campaigns.
• Implementing SEO best practices to improve website ranking and drive organic traffic.
• Monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics, and preparing reports to measure effectiveness and ROI.
• Creating, managing, and optimizing email marketing campaigns to nurture leads and engage with our audience.
• Planning and executing paid digital advertising campaigns across platforms such as Google Ads, Facebook, and Instagram to drive traffic and conversions.
• Conducting market research to identify trends, insights, and opportunities for growth in the European market.

REQUIREMENTS:

• Fluent in both spoken and written French, Italian, and Spanish.
• Able to fluidly navigate different tasks and challenges in a fast-paced environment.
• Enjoys working in a team-oriented setting and contributing to a collaborative environment.
• Strong understanding of digital marketing principles and best practices.
• Ability to analyze data and derive actionable insights.
• Innovative approach to content creation and campaign strategies.
• Previous experience in digital marketing, content creation, and campaign management.

• Ensuring the accuracy and quality of our content by proofreading and translating language-related needs.
• Leading the revamp of our European market website to enhance user experience and engagement.
• Reaching out to Key Opinion Leaders (KOLs) to build partnerships and promote our brand.
• Answering customer service questions and processing digital orders to ensure a seamless customer experience.
• Developing and managing engaging content for our social media channels, blog, and email campaigns.
• Implementing SEO best practices to improve website ranking and drive organic traffic.
• Monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics, and preparing reports to measure effectiveness and ROI.
• Creating, managing, and optimizing email marketing campaigns to nurture leads and engage with our audience.
• Planning and executing paid digital advertising campaigns across platforms such as Google Ads, Facebook, and Instagram to drive traffic and conversions.
• Conducting market research to identify trends, insights, and opportunities for growth in the European market