Digital Marketing Specialist

at  VANRATH

VANRATH are delighted to be assisting a fantastic FMCG (Food) based company with the recruitment of a Marketing Manager. Fantastic company to work in.
This will be based in the Company’s site in Dungannon - Permanent Role
This company has a fantastic reputation.

RESPONSIBILITIES:

We are excited to be recruiting for 2 new Digital Marketing Managers for our business.
The role is to develop and implement a digital marketing strategy to drive brand awareness, website visitors, and maintain brand consistency in line with relevant brand guidelines throughout all digital channels.
1 role will be reporting to the reporting to Senior Marketing Manager (Brand focus)

KEY RESPONSIBILITIES:

• Take ownership of Brand social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
• Create and manage content for Brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
• Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
• Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
• Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
• Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
• Assist in the creation and posting of content on own digital platforms.
  1 role will be reporting to General Manager- (Ecommerce focus)

KEY RESPONSIBILITIES:

• Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, Social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
• Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
• Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
• Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
• Deliver effective, cohesive, and engaging brand messaging across the website.