Digital Marketing Specialist

at  Venture Computers of Canada Inc

Venture is a growing IT managed service provider that provides end-to-end managed IT services for corporate clients. Our mission is to empower businesses by providing seamless IT. With over 35 years of market experience, we’ve partnered with clients to customize IT solutions in financial, legal, advisory, and manufacturing industries. It’s an exciting time at Venture as we are expanding and rebranding. If your ideal workplace is a small office with a tightly knit group of co-workers we encourage you to apply.

REQUIREMENTS:

• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Bachelor’s degree in marketing or a related field

• Develop and implement digital marketing strategies to drive online traffic to the company website.
• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.