Digital Marketing Specialist

at  VirginPulse

YOU ALSO TAKE PRIDE IN OFFERING THE FOLLOWING CORE SKILLS, COMPETENCIES, AND CHARACTERISTICS:

• Associate or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Proven working experience in digital marketing.
• Experience in setting up and optimizing Google AdWords campaigns, LinkedIn campaigns, Meta and ABM programs
• Strong analytical skills and data-driven thinking.
• Thrive in a fast-paced, high-growth environment.
• Adaptable to changing priorities and strategies quickly when needed.
• History of driving projects to completion with minimal supervisor and direction.
  No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!
  Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
  We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing

• Planning, execution and optimization of digital marketing campaigns on platforms such as LinkedIn, Meta, Google & 6Sense.
• Lead the creation, optimization, and management of high-impact campaigns to drive traffic, conversions, and revenue.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, optimize spend, and performance based on the insights.
• Conduct thorough market research and competitor analysis to develop strategies and identify opportunities for growth.
• Plan, execute, and measure conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Optimize user funnels.
• Stay current with the latest trends, technologies, and best practices in digital marketing and incorporate them into strategies.