Job Description
Digital Marketing Specialist, Websites – 12 Month Contract/Acting
Rank 4
Scarborough, ON (Hybrid)
Deadline: Please apply by October 30, 2024.
Toyota Canada Inc. (TCI) currently has an exciting opportunity for a Digital Marketing Specialist to support our Websites team in our Marketing department. This is a contract opportunity and will report to the Manager, Digital Marketing. The selected candidate will be primarily responsible for ongoing enhancements of TCI’s industry-leading national websites (Toyota.ca & Lexus.ca) along with other future digital properties. This individual will actively seek opportunities and enhancements to improve our digital consumer experience. Additionally, this individual should be an excellent project manager with the ability to steer numerous tasks at once. The Digital Marketing Specialist will partner with many cross-functional business units to build future go-to-market digital assets for toyota.ca and lexus.ca.
What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package
• Extended health care and dental benefits effective immediately
• Associate vehicle discount program
• Paid holiday shutdown and competitive paid time off benefits

What You’ll be Doing:

• Work with web agency to identify opportunities to reuse common components and reduce over-customization
• Analyze consumer activity data to identify future enhancements for digital properties
• Build proposals to enhance digital properties based on data and improving the customer experience
• Work within digital channel release schedule across multiple user groups including interfacing between the web agency and our IS team
• Support the properties team to ensure initiatives are delivered on-time, with quality and within budget and scope
• Actively participate in daily SCRUM meetings
• Act as a point of contact for technical/functional issues and liaison to agency development team.
• Act as a point of contact and escalation for internal staff for high priority requests.
• Initiates and implements appropriate ‘kaizen’ (continuous improvement) efforts which result in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies
• Locks in and measures incremental success through the creation and maintenance of Standard Operating Procedures (SOPs)
• Other duties as requested or required

What You’ll Bring:

• University degree/college diploma in business, marketing, or related discipline
• 4+ years of related digital marketing content experience
• Understanding of current and emerging digital/social media platforms
• Excellent written and verbal communication skills
• Detail oriented and ability to multitask efficiently
• Strong project leadership experience
• Strong organizational, leadership, negotiating, interpersonal and presentation skills
• Ability to work across the organization to build alignment and consensus on key initiatives
• Self-motivator with ability to start and complete projects with limited to no supervision
• Customer first orientation
• Proven ability to initiate & improve work processes to increase efficiencies
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word, Project, etc.)
• Experience with AEM (Adobe Experience Manager), Google Analytics & Jira is an asset
• Ability to work flexible hours

About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI’s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.

LI-SK1

LI-Hybri

• Work with web agency to identify opportunities to reuse common components and reduce over-customization
• Analyze consumer activity data to identify future enhancements for digital properties
• Build proposals to enhance digital properties based on data and improving the customer experience
• Work within digital channel release schedule across multiple user groups including interfacing between the web agency and our IS team
• Support the properties team to ensure initiatives are delivered on-time, with quality and within budget and scope
• Actively participate in daily SCRUM meetings
• Act as a point of contact for technical/functional issues and liaison to agency development team.
• Act as a point of contact and escalation for internal staff for high priority requests.
• Initiates and implements appropriate ‘kaizen’ (continuous improvement) efforts which result in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies
• Locks in and measures incremental success through the creation and maintenance of Standard Operating Procedures (SOPs)
• Other duties as requested or require