Digital Marketing Specialist with Analytics Specialist

at  Trios College

Job Title: Digital Marketing Specialist with Analytics Focus
Company: triOS College
Location: This position is primarily located at the Campus Support Center in Mississauga with a hybrid work model
Hours: Monday-Friday 8:00 am – 5:00 pm
Start Date: November 15, 2024
Enda Date: May 31, 2025

ABOUT US:

triOS College is Canadian owned Registered Private Career College in Ontario. We strive to be the very best at what we do, both in the eyes of our students and coworkers. It is the dedication of our employees that has resulted in being recognized as one of Canada’s Best Managed Companies for 13 consecutive years. Our college was founded on familial values, and these have been retained for the last 32 years.
At triOS, we’re not just looking for employees; we’re seeking passionate individuals who want to join our mission to work collaboratively towards our common goal of preparing job-ready graduates. We’re a dynamic, innovative, and fast-growing organization that thrives on pushing the boundaries of what’s possible. If you’re ready to be part of something big and exciting, this is the place for you!

• Provide input and recommendations on business processes from the data analysis.
• Plan, develop and execute a wide variety of digital marketing tactics and campaigns, including online advertising, website strategy and design, social media, and Google Ads across all digital platforms.
• Lead ongoing management of internal digital marketing lead generation campaigns.
• Manage Google Ads Campaign and vendors.
• Manage relationships with 3rd Party Digital lead generation vendors.
• Develop digital display campaigns including Google Display Network, Facebook, Instagram, LinkedIn, Digital Audio, and YouTube.
• Test various creative, messaging, and tactics to optimize results…CTR, Conversions, CPL.
• Enhance and optimize page conversions across various programs and different websites.
• Manage online campaign budgets, monthly estimations and schedules.
• Manage analysis, site analytics, metrics and campaign reporting.
• Summarize analysis and communicate findings effectively to marketing team.
• Compile and analyze data and metrics and present formal recommendations.
• Manage month-end lead reconciliation reporting to vendors.
• Post analysis of all tactics to determine effectiveness and opportunities to enhance outcomes.
• Develop reports to analyze complex data sets using SQL queries and MS Excel to support business requirements of internal departments.