DIGITAL MARKETING STRATEGIST

at  STRATAGILE PTE LTD

We seek a highly skilled and motivated Digital Marketing Strategist to join our team. The ideal candidate should possess a strong understanding of digital marketing strategies along with business acumen and should be able to handle digital marketing campaigns and activities effectively across various online channels. The Digital Marketing Strategist is expected to have a business understanding and will play a crucial role in online brand building and help generate prospects and revenue through data-driven digital marketing initiatives.

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• Extensive experience in digital marketing strategy and leadership, with proven success in aligning campaigns to business goals.
• In-depth knowledge of digital marketing channels and platforms, including GA4, Google Ads, LinkedIn, and marketing automation tools.
• Strong expertise in SEO, data analytics, and performance marketing, with the ability to drive insights for business impact.
• Exceptional communication and presentation skills, capable of influencing senior stakeholders and cross-functional teams.
• Strategic thinking with a business-oriented mindset focused on growth, market positioning, and ROI optimization.
• Analytical proficiency to interpret complex data, identify trends, and inform strategic decisions.
• Creative problem-solving skills for designing innovative, customer-centric marketing solutions.
• Proven ability to lead and collaborate across global, cross-functional teams, ensuring seamless campaign execution.
• Self-driven leadership with the capacity to manage multiple projects, prioritize effectively, and meet deadlines.

1. Define Data-Driven Marketing Strategy
   Develop and lead comprehensive digital strategies aligned with business goals to drive brand growth, lead generation, and revenue
2. Strategic Campaign Planning
   Manage a team that handles high-impact digital campaigns focused on achieving measurable business outcomes and ROI.
3. Analytics and Performance Optimization
   Utilize data analytics to forecast performance, optimize marketing investments, and enhance profitability.
4. Content and Brand Leadership
   Craft content strategies that strengthen brand positioning and align with market trends and customer personas.
5. Innovation and Digital Transformation
   Lead the adoption of innovative marketing technologies, automation, and personalization to improve customer engagement.
6. Market Research and Competitive Insights
   Deliver strategic market and competitor insights to inform business decisions and identify growth opportunities.
7. SEO and Website Strategy
   Develop long-term strategies for SEO, website optimization, and customer experience improvements.
8. Paid Media and Budget Alignment
   Manage large-scale paid media investments to maximize ROI and align with growth objectives
9. Stakeholder Collaboration
   Collaborate with leadership, sales, and product teams to align marketing with business initiatives
10. Team Leadership and Development
    Mentor and lead cross-functional teams, fostering a culture of innovation and continuous learning.