Digital Marketing Strategist

at  YW Calgary

We are searching for an insightful, data-driven professional who can adapt digital strategies to a variety of audiences. This role is responsible for collaborating with cross-functional teams to execute integrated marketing campaigns across various digital channels. As part of the Brand & Marketing team, this role is responsible for ensuring YW Calgary programs, services, revenue-generating enterprises, and strategic initiatives are promoted with an optimized, targeted, and results-driven approach via digital media.

EXPERIENCE

Required

• 2 - 5 years: of experience in a marketing related role

EDUCATION

Required

• Degree in Graphic Design or better in Marketing or related field

• Develop strategy and manage implementation of the new YW website: Ensuring it reflects our brand identity and effectively communicates our offering
• Market Research and Analysis: Conduct research to understand the target audience, market trends, competitors, and industry insights
• Strategy Development: Based on research findings, devise digital marketing strategies that align with business goals. This could include SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, email marketing, social media marketing, etc.
• Campaign Planning and Execution: Plan and execute digital marketing campaigns across various channels. This involves creating content calendars, ad creatives, landing pages, and monitoring campaign performance.
• SEO and Content Strategy: Optimize website content and structure for search engines. Develop content strategies that attract and engage the target audience while improving organic search rankings.
• Social Media Management: Manage social media accounts, create engaging posts, run paid advertising campaigns, and monitor social media trends.
• Email Marketing: Develop email marketing strategies to nurture leads and engage existing customers. This includes creating email campaigns, automation workflows, and analyzing performance metrics.
• Analytics and Reporting: Track and analyze the performance of all digital marketing campaigns using tools like Google Analytics, and prepare reports for key stakeholders. Use data insights to optimize campaigns for better ROI.
• Conversion Rate Optimization (CRO): Continuously test and optimize landing pages, CTAs (Call-To-Actions), and conversion funnels to improve conversion rates.
• Budget Management: Manage digital marketing budgets effectively, allocating resources across different channels based on performance and ROI.
• Stay Updated: Stay informed about the latest digital marketing trends, tools, and best practices. Continuously learn and adapt strategies to stay ahead in the competitive digital landscape.