Digital Marketing Systems Lead

at  Hudson Australia

As the Digital Experience and Systems Specialist, you will take ownership of the organisation’s digital platforms and internal systems. This role is central to managing websites, apps, marketing technology, and systems integrations to deliver seamless user journeys and exceptional customer experiences. You will also act as the organisation’s “Super-User,” providing technical support and ensuring optimal system performance, compliance, and security across all digital channels.
The Digital Experience & Systems Specialist is responsible for the coordination and delivery of the technical aspects within the organisation including our websites, fundraising app, marketing and internal systems and technologies. This role is the organisation’s ’Super-User’.

ESSENTIAL EXPERIENCE

• Digital Marketing Proficiency: Experience with digital marketing strategies and leveraging technology across MarTech, AdTech, SEO, CMS, CRM, analytics and other aligned platforms or strategies.
• Technical Expertise in Systems Integration: Proven ability to manage and integrate various software systems (using APIs, Zapier and webhooks).
• User Experience Optimisation: Strong experience in measuring, analysing, and optimising UX and CX across digital platforms, with a focus on improving and optimising the participant journey.
• Basic coding: Understanding of HTML and CSS.
• Project Management Skills: Experience in coordinating the design, user testing, deployment, and ongoing management of digital technologies, including liaising with technical consultants and stakeholders.
• Problem-Solving & Troubleshooting: Demonstrated ability to troubleshoot technical issues with digital channels and work collaboratively with internal and external stakeholders to resolve them efficiently.

• Digital Technology Management: Oversee and execute the technical aspects of the organisation’s digital technology stack, including the Content Management System (CMS), Customer Relationship Management (CRM) platform, mobile fundraising application (Custom App), marketing automation tools, analytical tools, AdTech platforms, payment gateways, and other relevant technologies and integrations.
• Digital Marketing Support: Collaborate with the marketing team to implement and optimise digital marketing initiatives, addressing any technical challenges that arise.
• Data-Driven Insights & Dashboards: Strengthen the organisation’s ability to access real-time, multi-channel, multi-audience data insights, delivering visually compelling and actionable data dashboards that aid our teams in achieving objectives. This includes setting up the data capture and analysis systems.
• Market Segmentation: Identify high-value participant segments through in-depth analysis of psychographic, demographic, social and geographic data.
• Performance Evaluation: Analyse the effectiveness of current strategies within existing cohorts, identifying opportunities and, where relevant, recommending improvements based on data insights.
• Product Design: Collaborate with other team members to enhance and optimise CX, UX and conversions. Focus on the implementation and analysis of various testing methodologies, including A/B testing, multivariate testing, and split testing, to optimise digital campaigns, user interfaces, and customer journeys. Provide advice to the Marketing Team on refinement of digital strategies based on insights gained from testing to improve conversion rates, user engagement, and overall performance.
• Trend & Market Intelligence: Integrate insights from trend analysis to identify emerging market dynamics, consumer behaviours, technological advancements and advancements in competitor offers, to enable proactive adjustments to our strategies.
• Website & App Experience (UX): Ensure optimal performance and usability of the website and Custom App, including architecture, functionality, and user experience.
• Digital Project Coordination: Work with internal stakeholders on digital initiatives, including input into design, project management, UX/UI testing, bug tracking, issue resolution, and deployment, in collaboration with external technical partners where required.
• Systems Integration Support: Manage the integration of systems that support data flow between platforms, focusing on API utilisation, webhooks, and other methods to maintain connectivity. Ensure rigorous testing and ongoing performance management.
• Cybersecurity & Compliance: Coordinate cybersecurity protocols and ensure compliance with data privacy regulations across all operational regions, including Australia and Canada. Ensure that digital payment gateways meet compliance standards.
• Customer Privacy & Compliance: Advise and oversee compliance with the required standards of data protection, implementing robust privacy practices in accordance with relevant regulations, and local data protection laws for markets we enter and operate in, with technology practices to support compliance. This includes (but not limited to) ensuring the secure handling personal information, maintaining transparency in data usage, and continuously monitoring and updating systems to prevent unauthorised access.
• Platform Compliance: Ensure that our Custom App and website adhere to the technical standards and guidelines (including that set by Android and iOS), including user interface (UI) design, performance optimisation, security protocols, and privacy regulations. This includes maintaining up-to-date knowledge of platform updates and changes, ensuring our Custom App remains fully compliant with the latest requirements.
• Bugs & technical support: Ensure that there is a system for adequately addressing bugs as raised by external parties and ensure that the ‘bug identifier’ receives an appropriate and time relevant reply. Work with others in the team to triage and, where relevant, fix, allocate or escalate the bugs to other agencies.