Digital Marketing team member

at  Wipro Limited

WHAT WE NEED FROM YOU:

• Marketing and Branding skills with min 3-5 years proven experience in the industry
• Fluent in English, with exceptional communication skills, both written and verbal
• Bachelor’s degree in Marketing, Communications, Mass Media or related field
• Possess a natural curiosity and genuine interest in connecting with people, understanding their stories, building and maintaining professional relationships with internal and external stakeholders
• Self-starter aptitude, capable of working independently and remotely and displaying ownership and accountability on responsible tasks
• Flexible, organized and able to adapt to changing priorities in a fast-paced corporate environment
• Ability to craft compelling and clear written internal or external communications tailored to different audiences
• Excellent knowledge of Social Media platforms, MS Office, SEO, Google Analytics.
• Proficiency in graphic design tools (e.g. Illustrator, Photoshop, Canva, CorelDRAW etc.).
• Knowledge of WordPress platform or similar, familiar with HTML & CSS, Google Analytics, Google AdWords would represent an advantage
• Excellent understanding of social media and digital marketing strategies, with experience in managing brand presence across multiple platforms.
• Creative thinker with the ability to produce high-quality content utilizing both existing resources and original creation methods.
• Ability to analyze data, measure campaign effectiveness, and adapt strategies based on insights.
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  Any complaints or concerns regarding unethical/unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com
  We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.
  Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity

ROLE DESCRIPTION AND PURPOSE

Wipro is looking to increase the local brand awareness and the social footprint of our organization. We are seeking a detail-oriented and motivated Marketing & Branding specialist to join our team in Bucharest who will be responsible for enhancing our employer brand image, supporting the recruitment team, and managing all aspects of social media exposure and internal communications and initiatives at the country level.
In this role, you will be responsible for day-to-day marketing tasks including branding, social media marketing, and managing social media platforms. Additionally, you will play a critical role in planning and/or participating to corporate events, capturing and sharing key moments through engaging content, and communicating both internally with employees and externally with social media followers. Your role will involve collaborating with cross-functional teams to ensure alignment with overall business objectives and brand identity of Wipro.
This role offers the opportunity to gain hands-on experience in various aspects of communications, event planning, marketing, branding and PR while contributing to our organization’s growth.

YOUR KEY RESPONSIBILITIES:

• Define and communicate the organization’s unique employer value proposition
• Be a part of the initial team that will set up and optimize company pages within each platform to increase the visibility of company’s social content
• Craft a consistent and compelling employer brand message aligned with the company’s values, mission, and culture
• Create compelling and persuasive content for publishing on various platforms for the intended audience by following branding guidelines of the company (including and not limited to publishing internal newsletters, announcements, and updates to keep employees informed and engaged)
• Develop engaging and authentic content (multimedia) for various platforms, including career websites, social media, and internal communications
• Engage and interact with social media followers and respond to queries in a timely manner
• Monitor media coverage and industry trends to identify opportunities for brand exposure and engagement.
• Conduct market research and competitor analysis to inform marketing strategies and identify areas for improvement.
• Measure and report on the effectiveness of employer branding initiatives, using data to optimize strategies and demonstrate ROI.
• Efficient communication with PR agency to set up and scale up the employer branding initiatives at Wipro Romania