Digital Marketing User Acquisition Manager

at  Ruby Labs

ABOUT US

At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for passionate individuals eager to join us on this journey of transformation.

EXPERIENCE:

• Minimum 4 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
• Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization

ANALYTICAL SKILLS:

• Strong analytical skills with proficiency in UA analytical tools and techniques
• Advanced skills in performance measurement and optimization
• Ability to analyze complex datasets, generate insights, and make data-backed decisions

ABOUT THE ROLE

We are seeking an experienced User Acquisition Manager to drive our user acquisition efforts for our subscription-based products (web to web). The ideal candidate will have a proven track record in managing diverse traffic sources, including but not limited to Facebook, Google, Pinterest, TikTok Ads, and other social media platforms. This role requires expertise in digital marketing strategies, performance marketing, and the ability to optimize campaigns across multiple channels to attract and convert subscribers effectively.