Digital Media Manager

at  Skillspark AB

STARTASAP

DURATION10-12 months
For our clients’ digital hub transition, we are looking for expertise to bring their Brand in the European Digital Media Hub.
Start: ASAP
Length: 12 months with possible extension
Location: On site in Sollentuna 2-3 days per week

The steering and the monitoring of the execution of online performance campaigns mainly on global platforms (e.g. Google Adwords, Meta, YouTube, DV360, Adform, TikTok, LinkedIn), incl. online media strategy, media planning and operation across multiple markets in close collaboration with our lead agency is part of your job.

• Support and consult our colleagues in the national sales companies concerning media strategy, budget and project planning according to a defined European process.
• Close contact with publishers, agencies and tech companies to continuously drive innovations for performance marketing.
• The definition of the audiences and target groups, using first and 3rd party data, and the definition of retargeting and affinity models to ensure high performance rates and drive conversions are in your responsibility.
• Definition and implementation of test designs and A/B testing to derive data driven decisions.
• Definition and alignment of KPIs and set challenging targets for the agency to secure best results for campaigns.