Digital Media Performance Expert hey!

at  Orange

WE ARE LOOKING FOR A DIGITAL MEDIA PERFORMANCE EXPERT FOR OUR BRAND HEY!

Mission:

The Digital media performance expert is responsible for :

• defining the e-performance digital strategy for hey! Brand,
• creating and implementing digital campaigns in the platforms (paid media, SEO, partners, animation…) to achieve our goals (traffic, sales, data collection…),
• selecting the right tools / partners for the execution,
• allocating the appropriate budget and optimizing the budget according to e-media performance
• analyzing results and reacting accordingly.
• He/she is also responsible to steer agencies and manage tools to reach the objectives.

KEY RESPONSIBILITIES:

• Collect needs for campaigns from internal/external stakeholders
• Analyze needs and propose best solution/strategy to reach the target within the allocated budget
• Take end to end campaign ownership by selecting the right solution, creating the briefing for agencies, ensuring the following and timely execution.
• Take end to end ownership of activities that need to be executed without agencies (with tools or manually, campaign set-up, dashboarding…)
• Monitor daily performances (traffic, sales, conversion, campaigns …), create alert thresholds, notify stakeholders of any significant changes. Proactive monitoring and take action.
• Support digital team with media/tools expertise
• Educate non digital teams to improve their understanding of digital media and improve way of working between teams

The Digital media performance expert is responsible for :

• defining the e-performance digital strategy for hey! Brand,
• creating and implementing digital campaigns in the platforms (paid media, SEO, partners, animation…) to achieve our goals (traffic, sales, data collection…),
• selecting the right tools / partners for the execution,
• allocating the appropriate budget and optimizing the budget according to e-media performance
• analyzing results and reacting accordingly.
• He/she is also responsible to steer agencies and manage tools to reach the objectives