Digital Medical Marketing Manager - BioGaia

at  Haeger Carlsson Executive Search Interim AB

JOIN BIOGAIA IN SUPPORTING THE HEALTH AND WELL-BEING OF PEOPLE, THROUGHOUT EVERY STAGE OF LIFE.

BioGaia AB is an innovative Swedish healthcare company and has been a world-leader in dietary supplements with probiotics for 30 years. Over the years they have created networks of leading, independent researchers and specialists, manufacturing experts and local distribution partners worldwide. BioGaia’s products are recommended by pediatricians and other healthcare professionals in more than 100 countries.
Haeger & Carlsson is looking for an innovative and experienced Digital Medical Marketing Manager to implement BioGaia´s digital marketing efforts in the dietary supplements industry. The ideal candidate will have a strong background in medical marketing, a profound grasp of the digital landscape and experience from targeting the global/Asian markets.
Read more about BioGaia, probiotics and their products:
https://www.biogaiagroup.com/
https://www.biogaia.com/

QUALIFICATIONS

Education: Bachelor’s degree in Marketing, Healthcare, Life Sciences, or related field.

Experience:

• Minimum of 5 years of digital marketing experience, within the healthcare or pharmaceuticals industry.
• Proven experience from Medical Marketing.
• Proven ability to work in a fast-paced, dynamic environment.

Skills:

• In-depth understanding of digital marketing tools and platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills.
• Familiarity with Japanese/Asian business culture
• Knowledge of healthcare regulations and compliance in global/Asian markets.

Technical Proficiency:

• Proficient in marketing automation tools, CRM systems, and analytics software (Google Analytics).
• Experience with content management systems (CMS – Wordpress/Shopify), SEO tools (SEMRush), and social media management platforms (Meta Business Manager).

Attributes:
Experience in probiotics or food
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The role is based at the global headquarters in Stockholm.

• Strategic Planning: Develop and execute comprehensive digital marketing strategies to promote BioGaias probiotic products in Japan, as well as developing our global digital medical marketing program.
• Content Creation: Oversee the creation of medically accurate and engaging content tailored for various HCP target groups and communication platforms including websites, social media, and email campaigns.
• SEO/SEM: Implement and optimize SEO/SEM strategies to increase organic reach and drive targeted traffic to digital channels.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, ensuring strategies are data-driven and market-specific.
• Campaign Management: Design, launch, and manage marketing campaigns, including pay-per-click (PPC), social media advertising, and influencer collaborations.
• Analytics and Reporting: Monitor and analyze the performance of marketing initiatives using tools like Google Analytics and prepare regular reports to measure success and ROI.
• Compliance: Ensure all marketing activities comply with healthcare regulations and industry standards, particularly those specific to the Asian market.
• Collaboration: Work closely with cross-functional teams including Sales, Medical Marketing Manager, Education & Events Manager, Scientific Affairs and Regulatory Affairs. Alongside Local Direct Market to align marketing efforts with overall business objectives.
• Project Management: Coordinate project timelines, resources & deliverables, ensuring alignment with organisational goals.
• Digital Education: Design & implement innovative digital education programs, leveraging technology to enhance learning experiences & outcomes.