Digital Merchandising Manager

at  Screwfix

OVERVIEW

It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.
Whether you’re in procurement, digital, marketing or finance, there’s a role here for you.
Reporting to the Senior Merchandising Manager, you will enhance the customer experience by planning and developing product placement to maximise sales and profitability for appropriate specialisms. This role will analyse market trends and collaborate with the Trading Managers to ensure the right products are available, at the right time for our customers, driving positive conversion and sales growth.

REQUIRED SKILLS & EXPERIENCE

• Analytical skills to analyse & interpret data to make timely and considered decisions & actions.
• Ability to use GA4 and other merchandising tools at and advanced level
• Preferable experience in Content Square or hot jar and Bazaar Voice
• Full understanding of SEO including, technical and back linking
• Experience using 3rd party tools specifically related to UGC.
• In depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia
• Extensive experience in a similar role , preferably retail
• Experience in managing and developing teams.
• Customer focused approach

• Support the Senior Merchandising Manager to execute the web merchandising strategies to deliver the ecommerce goals across the Web, App and In Store Digital Browse for both the UK & IE
• Supports overall excellence in delivery through effective collaboration with other merchandising managers.
• Lead a team to implement tactics to continuously optimise and enhance the online customer experience with a view to constantly improving conversion and revenue.
• Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with the required supporting content & merchandising.
• Constant evaluation and accountability of product content including attribute data, imagery and descriptions to optimise ecommerce revenue.
• Ensure UGC (including but not exclusive to customer reviews and Q&A) is continuously improved, monitored and measured to drive an increase in conversion and improvement in customer experience.
• Interrogate and leverage content merchandising tools e.g. GA4, Content Square, Hot Jar, to constantly monitor and evaluate customer behaviour to support proposed changes and prioritisation of these changes.
• Exploiting data, propose A/B testing opportunities to the Senior Optimisation Manager for conversion rate optimisation.
• Ensure our website is fully elevated for SEO traffic and continuously provide timely recommendations and strategies to continuously improve rankings and share of voice
• Champion reporting and dashboard creation for self- service to keep merchandising and the digital wider teams informed on ecommerce performance.
• Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes
• Serve as the key contact point for all 3rd party tools relevant to your specialism.
• Conduct weekly, quarterly and cyclical reviews of our digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
• Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best in class.
• Conduct regular 1 to 1s and quarterly check ins, engaging team member through regular feedback, supported development and stretching performance objectives.