Digital Outbound Marketing Manager

at  Semtech

Location: Richmond, BC or remote in Canada
Our Team:
Are you innovative, creative, and looking for a professional growth opportunity? Semtech’s corporate marketing and communications team is ready to welcome you! We are dedicated to managing and enhancing the company’s public image, promoting its products and services, and ensuring effective communication with various stakeholders. Let’s create extraordinary things together.
Job Summary:
Semtech Corporation is seeking an experienced Digital Outbound Marketing Manager to conceptualize and execute on multi-channel outbound campaigns that will directly drive pipeline growth and revenue generation. As a global leader in innovative semiconductor solutions, Semtech is committed to providing a seamless digital experience for our customers, partners, and stakeholders. We’re looking for a creative, analytical marketer to lead outbound campaign efforts that will directly drive pipeline growth and revenue generation.

Responsibilities:

• Design, create, execute, and optimize marketing campaigns to increase prospect and customer engagement and conversion using outbound levers including but not limited to:
• Automated outbound workflows supporting trigger events
• Lead nurturing campaigns to support engagement
• ABM initiatives
• Digital event marketing (webinars, events, podcasts, etc.), pre-event and post-event
• Devise and drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments to improve user experience and engagement
• Own and curate the marketing database to ensure the firm’s universe of prospects is constantly growing and highly accurate (automating processes where needed / necessary)
• Report and monitor success metrics for the outbound marketing channel mix and identify critical improvement opportunities within the programs with action plans to address

Minimum Qualifications:

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience
• 5+ years of experience in B2B technology marketing
• Experience in identifying target audiences and driving lead generation
• Experience in managing corporate marketing events strategy and execution
• Ability to work cross functionally with internal teams as well as with customers and partners
• Knowledge of marketing, events, and sales enablement best practices
• Excellent project management skills
• Strong communication skills (written and verbal)
• Experience with Marketing Automation software (HubSpot a plus)
• Experience working with Salesforce preferred

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
A reasonable estimate of the pay range for this position is CAD $84,000 - $132,000. There are several factors taken into consideration in determining base salary, including but not limited to: job-related qualifications, skills, education and experience, as well as job location and the value of other elements of an employee’s total compensation package.

• Design, create, execute, and optimize marketing campaigns to increase prospect and customer engagement and conversion using outbound levers including but not limited to:
• Automated outbound workflows supporting trigger events
• Lead nurturing campaigns to support engagement
• ABM initiatives
• Digital event marketing (webinars, events, podcasts, etc.), pre-event and post-event
• Devise and drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments to improve user experience and engagement
• Own and curate the marketing database to ensure the firm’s universe of prospects is constantly growing and highly accurate (automating processes where needed / necessary)
• Report and monitor success metrics for the outbound marketing channel mix and identify critical improvement opportunities within the programs with action plans to addres