Digital Performance Marketing Specialist

at  INICIO GROUP PTE LTD

REQUIREMENTS

• Degree in Marketing or a related discipline
• At least 5 years of relevant working experience
• Google Ads certified with proven track records in ads campaigns
• Proven experience in a Digital Marketing and/or E-Commerce role
• Excellent understanding of digital marketing concepts and best practices
• Experience in managing advertising budgets within Google’s ecosystem
• Good knowledge of web analytics tools (e.g. Google Analytics)
• Analytical mindset and critical thinking
  We regret to inform that only shortlisted candidates will be notified

• Utilisation of tools such as Google Analytics to derive actionable insights, track marketing performance and continuously optimise marketing efforts
• Development of Google Ads campaigns aligned with marketing objectives
• Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics and other digital marketing software
• Acquire insight in online marketing trends and keep strategies up-to-date
• Provide creative ideas for ad campaigns and managing advertising accounts
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth
• Continuous improvements on ad formats and creatives to enhance Google Ads’ performance to achieve marketing objectives
• Acquire insight in online marketing trends and keep strategies up-to-date