Digital Performance & Search Manager

at  Australian Unity

Melbourne VIC 3000, Victoria, Australia -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate23 Apr, 2025Not Specified24 Jan, 2025N/AGood communication skillsNoNo
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Description:

ABOUT US

Established in 1840, we are Australia’s first wellbeing company, delivering health, wealth and care services for our members and the community.
As a social enterprise, we’re motivated by our purpose to positively impact the wellbeing of millions. We reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.
For us, Real Wellbeing encompasses the whole experience of life. It’s about feeling supported in your health, connected with your community and empowered to live life on your terms.

Responsibilities:

YOUR NEW ROLE LOOKS LIKE THIS:

At Australian Unity, we’re looking for a dynamic Digital Performance and Search Manager for a 12 month fixed term contract, to spearhead our digital growth initiatives, drive strategic innovation, and inspire a high-performing team to deliver exceptional results. This role is a unique blend of strategic leadership and hands-on execution, perfect for someone passionate about achieving impactful business outcomes in the ever-evolving digital landscape.

YOUR KEY RESPONSIBILITIES:

  • Strategic Leadership: Partner with business units to understand goals and challenges, crafting SEO strategies that align with their objectives.
  • SEO Expertise: Deliver thought leadership and execute initiatives that drive traffic, engagement, and conversions across all digital channels.
  • Customer Acquisition: Lead acquisition strategies and set ambitious performance targets to boost site conversions.
  • Cross-Channel Integration: Collaborate with Retail, Wealth & Capital Markets, and Home Health marketing teams to optimise omni-channel marketing ROI.
  • Data-Driven Optimization: Work closely with analytics teams to leverage data, refine campaigns, and share actionable insights with stakeholders.
  • Education & Advocacy: Drive stakeholder education, highlighting SEO opportunities, best practices, and performance insights.
  • Team Leadership: Build, mentor, and inspire a high-performing team that’s customer-focused and outcome-driven.
  • Culture Champion: Lead by example, embodying Australian Unity’s values and fostering a collaborative, innovative culture.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Consultants

Graduate

Proficient

1

Melbourne VIC 3000, Australia