Digital Platform Manager

at  Ooni

Pizza is the ultimate shareable food; slice by slice, it brings people together. Heck, we believe pizza makes the world a better place. Of course, some might say we’re biased — after all, Ooni created the world’s first portable pizza oven — but is there anything better than a hot, fresh Margherita? We think not.

Ensuring they’re up and working as they should and that we’re making the most of their capabilities.

• Automation Setup & Maintenance: Collaborate with the Lifecycle Marketing team to design and maintain marketing automation for onboarding, post-purchase, back-in-stock, and promotional campaigns. Ensure all automation work harmoniously across channels (email, web, push notifications).
• Data Flow & Accuracy: Ensure accurate and timely flow of data between platforms, including customer data, purchase behaviour, and engagement metrics. This includes the setup and monitoring of APIs, data imports/exports, and resolving any integration issues.
• Technical Support for Campaigns: Support the marketing team by providing technical expertise on setting up and troubleshooting marketing campaigns across the platforms you oversee, anticipating potential issues and limitations and helping address them. Ensure proper data segmentation and audience targeting for campaigns and ensure they run smoothly across all channels.
• Cross-Platform Unity: Manage the integration and synchronisation between the eCommerce platform (Shopify Plus), and other tools to provide a unified view of the customer and consistent experiences across touchpoints.
• System Optimisation & Scalability: Continuously evaluate and improve platform performance to support scaling business needs, including system upgrades, adding new integrations, and optimising existing processes for greater efficiency.
• Reporting & Analytics Support: Collaborate with the Analytics team to ensure the proper data structures are in place for reporting, including KPIs around customer engagement, retention, and marketing automation performance.
• Vendor Management: Own budgets and manage relationships with external vendors, including platform providers, API services, and tech/analytics partners. Work closely with them to resolve technical issues and implement enhancements

WHAT YOU’LL DO

The Digital Platform Manager will play a pivotal role in managing the technical aspects of the DTC arm of our business, helping implement and integrate applications in our eCommerce, CRM and marketing automation programme. You will enable efficient, data-driven marketing operations through the setup and maintenance of marketplace integration, CRM and eCommerce tools, ensuring that catalogues and campaigns like subscriber/customer onboarding, post-purchase, and back-in-stock notifications are executed flawlessly.
Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.

KEY RESPONSIBILITIES:

• Platform Management & Integration: Manage and oversee the following platforms and their connection to Shopify:
• Rithum (formerly Channel Advisor) (marketplace integration),
• Iterable (email service provider),
• Back In Stock (our subscription and notification platform for out-of-stock or pre-order products),
• Typeform (offsite data collection),
• Wunderkind and JustUno (on-site data collection), and our product recommendation application,
• Various other potential integrations

Ensuring they’re up and working as they should and that we’re making the most of their capabilities.

• Automation Setup & Maintenance: Collaborate with the Lifecycle Marketing team to design and maintain marketing automation for onboarding, post-purchase, back-in-stock, and promotional campaigns. Ensure all automation work harmoniously across channels (email, web, push notifications).
• Data Flow & Accuracy: Ensure accurate and timely flow of data between platforms, including customer data, purchase behaviour, and engagement metrics. This includes the setup and monitoring of APIs, data imports/exports, and resolving any integration issues.
• Technical Support for Campaigns: Support the marketing team by providing technical expertise on setting up and troubleshooting marketing campaigns across the platforms you oversee, anticipating potential issues and limitations and helping address them. Ensure proper data segmentation and audience targeting for campaigns and ensure they run smoothly across all channels.
• Cross-Platform Unity: Manage the integration and synchronisation between the eCommerce platform (Shopify Plus), and other tools to provide a unified view of the customer and consistent experiences across touchpoints.
• System Optimisation & Scalability: Continuously evaluate and improve platform performance to support scaling business needs, including system upgrades, adding new integrations, and optimising existing processes for greater efficiency.
• Reporting & Analytics Support: Collaborate with the Analytics team to ensure the proper data structures are in place for reporting, including KPIs around customer engagement, retention, and marketing automation performance.
• Vendor Management: Own budgets and manage relationships with external vendors, including platform providers, API services, and tech/analytics partners. Work closely with them to resolve technical issues and implement enhancements.