Digital PR Outreach Assistant – Manchester

at  Kaizen Search

THE AGENCY

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in SEO, Digital PR, and Social Media. Our mission is to redefine the standards of agency work with a singular focus on organic excellence and innovation. At Kaizen we are dedicated to three core principles:
Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through the consistent delivery of value and measurable growth, ensuring our client’s success is our success.
Our People: Our agency thrives on the talent and collaboration of our team. As an employee-owned business, we celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.
Our Industry: We aim to create impactful change, elevating the industry through training, events, transparency, collaboration, and innovative marketing strategies.
At Kaizen, we are an ambitious and growing team committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

THE ROLE

We are looking for an ambitious, news-driven and hard-working Digital PR Assistant to join our specialist team based in Manchester.
You will be responsible for building relationships with journalists in top tier national and international media publications across a variety of industries in order to gain high quality links for our clients.
You will have a passion for reading the news, follow the latest trends across all channels including social media and have strong writing skills in order to craft strong email pitches to journalists.
You will work closely with our PR Executives and Account Managers to maintain Kaizen’s standards to drive KPI success, as well as also learning about our creative process and client relationships.

KEY RESPONSIBILITIES

• Deliver the outreach of our creative campaigns to consistently gain top-tier coverage in national and niche online publications in line with client KPIs
• Write newsworthy pitch emails to journalists with an excellent eye for detail, strong writing flair and an understanding of what makes a strong story
• Regularly follow the news across multiple industries to help determine how to successfully gain cut-through in the press with our client’s content
• Understand the latest trends on key social media platforms to use as part of our outreach strategy to gain results for our clients
• Craft tailored media lists filled with highly relevant journalists to outreach to
• Consistently looking for and executing reactive / newsjacking opportunities for our clients based on news trends
• Adhere to and promote the values of the company
• Contribute creative ideas in our ideation process across a variety of clients
• Share campaigns and ideas that we can aspire to achieving with the team to drive inspiration and creativity
• Work closely with account managers to correctly report on the results of your direct outreach efforts