Digital Product Marketing Specialist II

at  Resideo

MOBILE APP MARKETING SPECIALIST

The Mobile App Marketing Specialist will be responsible for the day-to-day marketing operations of our global mobile app [HS1] and support the development and execution of strategic marketing campaigns to promote our mobile app, increase app downloads, and improve user retention and growth. The ADI App is a key portion of a customer’s omni-channel experience with ADI Distribution. This individual will partner with cross-functional teams to provide seamless execution of app marketing programs ensuring best practices to continuously improve the effectiveness of our app campaigns. Success in this role requires a mindset focused on revenue generation and a relentless pursuit of improving ROI and user engagement.Th is position is not eligible for US visa sponsorship.

• Campaign Development: Design and implement targeted app adoption campaigns to boost downloads, user engagement, and retention metrics.
• Push Notification Strategy: Craft and schedule compelling push notifications and in-app messages that drive downloads, engagement, and conversions.
• App Store Optimization (ASO): Optimize and manage app store listings (iOS and Android) to maximize visibility and downloads.
• Cross-Functional Collaboration: Work closely with product marketing, product, design, and development teams to create and execute engaging marketing campaigns.
• Performance Analysis: Measure, analyze, and report on campaign performance, using insights to refine strategies and maximize global app revenue.
• Industry Awareness: Stay current with trends and best practices in mobile app marketing, identifying new opportunities for growth and engagement.
• Demand Generation Coordination: Collaborate with Global Demand Generation teams to implement SEM, SEO, and programmatic advertising strategies tailored for mobile app downloads and conversions.
• Geotargeting Initiatives: Develop and implement geotargeting strategies to reach relevant users in specific locations.
• User Experience Enhancements: Partner with internal and external teams to identify mobile app enhancements that can improve customer adoption rates and drive revenue.