Digital Project Manager for Marketing Automation

at  3shape

Have you developed proficiency in managing digital projects focusing on increasing customer engagement through marketing automation activities? Do you thrive by designing successful customer flows and taking the customer interaction to the next level? And do you want to be part of a world-leading, high-growth MedTech company that works towards improving and changing the dental industry with innovative technologies and solutions?
3Shape offers you the opportunity to become Digital Project Manager in our Activation and Omnichannel team in Global Marketing. You will be responsible for project managing our marketing automation projects across internal stakeholders and external collaborations as well as being the point of contact for our local colleagues for Marketing Automation activities. We are looking for a self-driven, structured and collaborative candidate to join our team. The job is located at 3Shape HQ in Copenhagen, right next to Kongens Nytorv.

ABOUT US

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn

ABOUT THE ROLE

You will project manage global marketing automation developments and activities supporting our business goals. It is your responsibility to ensure that activities are planned, scoped and aligned technically and coherently throughout the customer lifecycle. The role requires you to be able to keep the overview of projects and activities both long-term and on a daily ad-hoc basis.
An important aspect to succeed are fruitful and close stakeholder collaborations globally and locally and ensuring that performance goals within the team are met. You will work together with enthusiastic and skilled colleagues across the Activation & Omnichannel team, Product and Event Marketing, Commercial Excellence, Customer Success and Advocacy, Recurring Revenue as well as GroupIT both in HQ and local offices.

YOUR PRIMARY RESPONSIBILITIES WILL BE:

• Developing marketing automation projects supporting our business goals, e.g. commercial reach roll-out, implementation of new channels and platform integrations
• Designing, planning and ensuring the implementation of digital initiatives such as retention programs, product launch activation in 1:1 channels as well as digital sales initiatives
• Designing engaging customer lifecycle flows and trigger communication together with relevant business units and ensure coherency in the direct customer communication across digital and personal channels
• Implementing marketing consent activities and ensuring legal alignments across markets
• Creating and continuously following up on the planning for the Marketing Automation Team to ensure resource optimization and high-quality deliverables
• Stakeholder management of and cooperation with supporting teams in the organization, ensuring that activities are also aligned locally
• Performance reporting on activities and KPI’s as well as preparing presentations to stakeholders and management