Digital Sales & Marketing Lead

at  SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.
We are recruiting to fill the position below:

QUALIFICATIONS

• Proven experience (5+ years) in digital marketing and sales roles with measurable results in customer acquisition and revenue growth.
• Expertise in multi-channel marketing, including social media, paid advertising, SEO, email marketing, and content.
• Proficiency in digital tools and analytics platforms (e.g., Google Analytics, HubSpot, or Salesforce).
• Strong leadership skills with experience managing a small team and collaborating cross-functionally.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with the ability to turn data into strategic insights and action.

ABOUT THE ROLE

• The Digital Sales & Marketing Lead will oversee all digital marketing and sales efforts, from developing strategy to executing campaigns and optimizing results.
• This role is ideal for a strategic thinker who excels at both big-picture planning and hands-on management.
• You’ll work cross-functionally, collaborating with sales, product, and creative teams to align digital marketing initiatives with our growth objectives.

KEY RESPONSIBILITIES

• Digital Strategy & Execution: Design and implement a cohesive digital marketing and sales strategy across key channels including social media, paid media, SEO, and email marketing to increase lead generation and conversions.
• Campaign Development: Manage the entire lifecycle of digital marketing campaigns, from ideation to execution and post-campaign analysis, ensuring alignment with brand and revenue goals.
• Sales Enablement: Partner with the sales team to develop digital strategies that support their efforts and equip them with tools and content to improve customer acquisition and retention.
• Data & Performance Analytics: Use analytics tools to track campaign performance, optimize content, and identify opportunities for improved ROI. Translate insights into actionable recommendations.
• Team Leadership: Mentor a small team of digital specialists, fostering collaboration and ensuring continuous learning and skill enhancement.