Digital Search & Content Specialist

at  ColgatePalmolive

WHO WE ARE

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Location: Woking
Reporting to: Digital Engagement Lead, Europe

JOB PURPOSE

The role will support all new and ongoing digital engagement projects and is a key player in strengthening our integrated search and content strategies and crafting comprehensive brand experiences for our consumers. You will be responsible for leading multiple ongoing search and content projects requiring coordination with a broad set of partners across Europe, North and South America.

WHAT YOU WILL DO:

• Supports on development of search and content strategies for brands and key engagement initiatives, maintaining consistency across brands and customers.
• Establish new content capabilities and implement content testing processes, demonstrating content management automation solutions.
• Build, implement and maintain content guidelines for website content production and lead all aspects of implementation and guideline adoption.
• Collaborates with Hub social leads to develop social engagement (including social commerce) plans for IMC campaigns - including trend-jacking, video creation, influencer amplification, content localization.
• Implements standard methodologies, tools and reporting cycles to cultivate collaboration knowledge sharing with key partnerships.
• Leverage agency and media partner relationships to learn and share standard processes.
• Supervise and report on content performance and use analytical skills to supply to recommendations for content optimisations and future content creation
• Lead digital division calendar with support from website specialist.