Digital SEO Analyst / Web Content Manager

at  ManpowerGroup Middle East

The Role
Job brief As a Digital SEO Analyst/ Content Manager, you will play a crucial role in shaping our clients online presence and ensuring an exceptional user experience, join our Marketing team and help us build a strong online presence on website and app for 6 to 12mths contract . SEO Analyst/ Content Manager responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website and app. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers. Responsibilities - SEO and Web Analytics: implement SEO strategies to improve website visibility. Monitor and analyze web traffic and user behavior using analytics tools. - Web Design Basics: possess fundamental knowledge of web design principles and best practices. - UX/UI Understanding: collaborate with designers and developers to enhance the user experience (UX) and user interface (UI) of the website. - Development Collaboration: work closely with developers to ensure the successful integration of new website components and features. - Figma and Prototyping: experience in Figma and other prototyping software to assist in the design and development process. - A/B testing expertise: understanding of basic principles of A/B testing and experience of working with various A/B testing tools like Optimizely, Kameleoon, Adobe Target.
Requirements
Requirements and skills - Work experience as an SEO Analyst or similar digital marketing role - Expertise in Google Analytics or other related tools - Familiarity with keyword research and management tools - Understanding of ranking factors and search engine optimization practices - Strong analytical skills - University degree in Business, Engineering, (Digital) Marketing, Technology or related field. - A proven background of managing web content
About the company
We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work. ManpowerGroup powers the success of many of the world’s most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service. ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement. Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including: * IT & Telecommunications * Engineering & Construction, Oil & Gas * Banking, Finance & Legal * Sales & Business Development * Marketing, Public Relations & Communications * Human Resources & Training * Customer & Support Services (Secretarial and Administrative) * Operational, Supply Chain & Logistics * Executive Recruitment * Emiratization Solutions * Recruitment Program Outsourcing Solutions * Managed Service Provider Solutions * Talent Based Outsourcing Solutions * Outsourced Staffing Solution

Please refer the Job description for details