Digital Specialist - Digital Field Marketing

at  Marriott International Inc

Job Number 24154391
Job Category Sales & Marketing
Location Europe Office - London, Barnard’s Inn 86 Fetter Lane, London, London, United Kingdom VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Non-Management

JOB SUMMARY

As a Digital Marketing Specialist, you’ll be at the heart of our digital strategy, driving online visibility and performance for our portfolio of hotels. You’ll collaborate with Hotel Account Managers and Digital Specialist Managers to deliver innovative digital solutions that align with global standards and boost our online presence across multiple platforms, including Marriott.com, multilingual global sites, OTAs, and other key marketing channels.

• Optimize Online Presence: Manage and update content on Marriott.com and affiliated hotel websites to ensure accurate, compelling, and SEO-friendly information that maximizes traffic and engagement.
• Content Audits: Conduct regular audits of hotel websites to ensure high-quality images, correct translations, and optimized content.
• Digital Project Management: Lead the implementation of digital projects such as new website launches and online services, ensuring timely and efficient execution.
• Third-Party Channel Management: Oversee and enhance content on third-party platforms like Yelp and Google My Business to maintain optimal visibility.
• Collaborate on Campaigns: Work with hotel teams and regional marketing specialists to execute continent-wide and regional campaigns, including developing landing pages, testing strategies, and optimizing performance.
• Training and Support: Provide expert guidance and training to hotel teams, enhancing their digital knowledge and capabilities.