Digital Specialist

at  The Arnotts Group

Department: Marketing - ANZ
Location:North Strathfield, AU, 2137
Job Function: Marketing - ANZ
Employment Type: Full time
At The Arnott’s Group, you’ll work with a diverse team who align with our values and are passionate and empowered to perform at pace and achieve big things. Alongside genuine people, you’ll enable the local production of quality products including Tim Tams, Campbells Soup, Shapes, V8 juice, Vita-Weat, Scotch Fingers and many, many more…. which you also get to enjoy.
The Arnott’s Group unites a collection of leading consumer brands connected by our purpose, to create delicious moments. We recognise that creating delicious moments for a diverse range of consumers is only possible if our workforce reflects the consumers we serve. We are an equal opportunity employer - because it’s right for our consumers, our business, and our people.
We are proud of our legacy, but we aren’t stopping here! Collaborators, innovators, and agile thinkers with a curious mind thrive here. Be part of a future which is full of delicious moments created locally, by you!

THE ACCOUNTABILITIES

• Paid Social Strategy: Develop and execute targeted paid social campaigns to drive bottom-funnel conversions. Utilise platforms such as Facebook, Instagram, LinkedIn, and other social channels to engage potential customers and convert leads into sales
• Paid Digital Ads: Create, manage, and optimise paid digital ad campaigns across various platforms, including Google Ads, display networks, and programmatic advertising, to ensure effective bottom-funnel performance
• Website Management: Oversee the daily operations and performance of the website with the support by website design agency, ensuring content is up-to-date, relevant, and engaging
• EDM & CRM: Develop and execute email marketing campaigns, manage CRM systems to enhance customer engagement and retention
• SEO & UX Improvement: Implement strategies to improve website SEO and user experience, ensuring seamless navigation and optimized content
• D2C: Build future D2C strategy, execute the plan in collaboration with the brand team. Manage and drive commercial sales

Just like you can’t make a Tim Tam without chocolate, there are a few essential ingredients we need for this role:

• Bachelor’s degree in marketing, business, or related field
• Minimum 3 years’ experience in digital marketing or e-commerce, with a focus on managing paid social, digital ad campaigns and website
• Strong knowledge of SEO, UX principles, and digital marketing strategies
• Proficient in CRM systems, EDM platforms, and content management
• Excellent analytical, organizational, and communication skills, with experience working with cross-functional teams and agencie

We stand for high performance with integrity and find moments of pride and celebrate the wins gained from our collective effort. These are part of our culture and the cornerstones of The Arnott’s Way. When you join our team, you can expect to experience a real sense of belonging, be empowered with accountability, be recognised for your contribution, collaborate with great people and enjoy the following perks:

• Prioritise your physical, mental and financial wellbeing with discounted Health Insurance, home loans, gym memberships and access to our employee assistance program
• Free parking for all employees, easily accessible to the office by public transport, onsite showers and secure bike parking
• From the sustainability strategy to our Inclusion & Belonging work, there are ways to make a difference to people and the plane